The art of creating a product that users want. Create a self-service product and develop a procedure that product gets better and better in a self-service manner. 
It’s not AI, it’s PLG (Product-Led Growth)

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Product Led Growth

What can you achieve as a Product-led Growth Specialist?

The art of creating digital products without reinventing the wheel, redeveloping them again and again. How to create products with the ability to learn from users using them, and tweak/calibrate/decide on the new features you need to develop.

In this course, you will learn:

  • The ingredients of a product that will be developed once (tech and features). 
  • The MarTech that you need to incorporate in order to collect valuable insights from your users. 
  • Data governance and ways to deal with legislations such as CCPA and GDPR. 
  • How to build a team that will create a self-calibrating product. 
  • How to move from MVP v 0.1 to version 18989. 
  • How to analyze product insights and get to conclusions. 
  • How to build your product conversion funnels. 

Most digital products go live in their third development cycle, which means they have absorbed financial resources intended for promotion.

Program Details

Here’s what you will learn

Product-led Growth Specialist

In this session, we will discuss about building a growth recipe, deciding the important North Star metrics, supporting KPI, and start building the proper tactics to achieve them.

Building a product isn’t anymore about asking a bunch of engineers to develop a product. It is more about admitting that the initial product will not fit the market and will have to be tweaked or pivoted to get into the growth stage. So the real question is: how do I build a product having that in mind? What is the tech stack I need to use, what information do I need to collect and what modules do I need to develop? In this session, you will learn what characteristics your MVP should have. Not features but characteristics!

In these sessions, you will learn all about the MarTech technology needed. From adopting a CDP platform to a customer experience platform and how to integrate a subscription system with your CRM, invoicing, or investment system. We will also analyze the specific needs you would require while building a global digital product such as Different VAT legislations per state or country, downgrades/upgrades, different currencies and different data privacy laws. All of the above will help you to build a product that has a significant chance in the global arena.

In this session, you will learn about selecting the proper CDP platform for product reporting and data governance. We will also go through the acquisition and activation funnels.

Take the first step towards your new skills.

Speak with an advisor today or watch a free webinar to learn more:

Get started today.

18h Program

Remote or Physical
$ 4,800
  • up to 5 participants

18h Program

Remote or Physical
$ 7,000
  • 5 to 20 participants