Close this search box.



This course empowers you with the essential skills of a Growth Hacker, bridging technology, data, and effective strategies. Learn through hands-on experiences, gain valuable  knowledge, and immediately apply actionable insights to optimize marketing outcomes.


Angeliki Fotopoulou -Cuba Travel Vibe Virtuoso at Skydream Travel

I am still excited about what @Theo Moulos and @Effie C Bersoux taught us in the Course.

Theodore Labropoulos -Hotel Tech & Regenerative Economy Enthusiast

@Theo Moulos @Effie C Bersoux, you are amazing! The course was excellent and the examples enlightening!

Sofia Evaggelidou -Content Marketer

@Theo Moulos @Effie C Bersoux, a very interesting course, where the knowledge offered is not limited to theory, but is examined in real-time in its application
Konstantinos Geronikolopopulos

Konstantinos Geronikolopopulos -

In this course, the knowledge of the tools is combined with the strategy needed to achieve the maximum result. As usual, great work from the team at the Growth Hacking University

Petros Katsiotis -

Some things possess immeasurable value such as the valuable knowledge provided by you, @Effie C Bersoux, and @Theo Moulos.

Olga Pitsari -Co Founder & Creative Content Director at BOLDOT

Thank you for all this concise and to-the-point knowledge! Okay, I burned some brain cells at the end, but I am eager to utilize all these tools for content production

Virginia Gkeventze -Digital Marketing Manager @LoopMedia

Thank you for the comprehensive and very well-structured seminar, but also for the time you dedicated to us for questions

Antonis Pappas -Founder & CEO, Imagination Travel

The Content Marketing for AI course, opened-up a ton of new horizons

Minas Kourtis -Marketing Manager

Great work from the team at Growth Hacking University. Concise and to-the-point knowledge

Sofia Argyriadou -Web Developer & Marketing Specialist

The most directly applicable thing I have attended in AI webinars - workshops. And I have attended quite a few... well done to your amazing team.

A Trusted Education Provider

In training business for many years. Delivering courses that made a difference in student’s personal and professional life. Our Alumni network is our best ambassador. and it’s not a growth “hack” it’s just passion for quality

What can you achieve as a Growth Hacker in your company or as a freelancer?

The ‘Growth Hacking Mastery’ course is crafted to accommodate the distinct requirements of a varied audience interested in mastering growth hacking strategies. Tailored for diverse skill levels, the curriculum is designed to cater to individual goals in the realm of growth hacking. Here’s a glimpse of its adaptability for different participants:

  1. For Growth Hackers Elevating Digital Impact:
    This Growth Hacking Mastery course is tailored for individuals eager to amplify their online influence and strategic impact. It provides advanced techniques for optimizing digital strategies, emphasizing the significance of data-driven actions and perpetual optimization.

  2. For Marketing Professionals Seeking Growth Hacking Expertise:
    If you hold a marketing degree or certification and aim to specialize in growth hacking, this course offers a thorough exploration of innovative growth strategies. It builds upon your existing marketing knowledge, focusing on specialized skills in experimentation, automation, and leveraging technology for impactful growth.

  3. For Innovators Integrating Growth Hacking into Business:
    Entrepreneurs and startup teams will discover how to integrate growth hacking principles into their ventures. The course emphasizes hands-on strategies to create valuable solutions, optimize processes, and navigate the challenges of scaling in competitive markets.

  4. For Content Creators Transitioning to Growth Hackers:
    Content creators looking to transition into growth hacking will find this course invaluable. It covers adapting content creation skills for growth hacking, including effective storytelling, audience engagement, and leveraging technology for optimal results.

  5. For Marketers Shaping Growth-Driven Strategies:
    Marketers aspiring to shape growth-driven strategies will gain comprehensive knowledge and practical skills from this course. It covers all aspects of growth hacking, from technology integration to data-driven decision-making, ensuring marketers stay ahead in the dynamic field of digital growth hacking.”

Only 10% of your website visitors are ready to buy. For the rest 90% you have three options: To loose them, to repay them or to nurture them

Program Details
(What's in the box :-))

Here’s what's included

6 x Live Sessions
(12 hours)

  • Overview of the Course: Outline the course structure, objectives, and expectations.
  • Introduction to Growth Hacking: Discuss the significance of Growth Hacking and its connection to AI and the holistic marketing approach.
  • Understanding the Course Platform: Guide participants on how to navigate the course materials and assignments.
  • Ice-Breaker Activity: Engage participants in an introductory activity to build rapport and set a collaborative tone for the course.
  • Q&A Session: Address any initial questions or concerns from participants.

What are web properties, why you need them and how you can build as many as you need in a very efficient way.

What’s the platform you need to select, what’s the pros and cons of each platform and where your focus in terms of time should be? What’s the content you need to have to support your properties

In this session, you will build your first property from scratch and you will manage to focus in the content and other elements as the on-site SEO of your property and the UX of it.

Listening is important, seeing is invaluable but experiencing is king.

During this session we will build our first marketing automation and we will transfer data from one system to another. We will also look into how we can merge third-party data from external sources with your existing database of first-party customer data (data enrichment). This way we will create coherent data flows into a central data store automatically to have all the necessary data without having someone input them manually.

In this session, we will be discussing about Engineering-as-marketing, Social Selling, Web scrapping, Lead Gen platforms and communities

In this session we will also introduce you to ways to address your audience automatically via your social channels without losing your personal style and how to engage them.


We will teach you about web scraping tools in order to find your audience, to monitor the prices of your competitors’ products and to understand the behavioural patterns of your clients.

You will also learn how to create Viral Marketing campaigns using chatbots, tools and techniques that will make your campaign viral.

  • Course Recap: Summarizing the key learnings from the entire course.
  • Feedback and Reflection: Collecting feedback on the course and encourage participants to reflect on their learning journey but also the issues that now are manageable.
  • Guidance for Continued Learning: Offering resources and tips for continued learning and professional development in content marketing.
  • Closing Remarks and Certification: Concluding the course with closing remarks and information about certification and next steps.


11 x Recorded Sessions
(~8 hours)

What is Growth Hacking - Introduction by Growth Hacking University and GrowthRocks

01. What is Growth Hacking

This session delves into Growth Hacking's essentials, emphasizing team diversity and specialized strategies for sustainable growth. It explores effective methodologies across industries, enriched by real-world case studies. Concluding with key insights, it prepares participants for practical application in various market conditions.

04. Engagement Points

This lesson aims to provide participants with a holistic view of engagement points in growth marketing, equipping them with the necessary skills and knowledge to forge stronger connections with their audience and drive meaningful interactions across digital channels.

Data Distribution on Growth Hacking by Growth Hacking University and GrowthRocks

06. Data Distribution

In the 'Data Distribution 101' lesson, students will uncover the pivotal role that data distribution plays in the realm of growth hacking. This module emphasizes the importance of not just capturing data, but effectively distributing and sharing it across various departments, teams, and tools to optimize growth strategies.

AI in Growth Hacking by Growth Hacking University and GrowthRocks

07. Artificial Intelligence

In this Artificial Intelligence (AI) 101 lesson, students are introduced to the fascinating realm of Artificial Intelligence (AI). This module demystifies the core concepts of AI, shedding light on its history, evolution, and real-world applications. Through engaging discussions and interactive demonstrations, learners will gain insight into the various branches of AI, such as Content Creation, Automations, and Data Management.

Growth Mindset and Fundamentals. A course by Growth Hacking University and GrowthRocks

Masterclass II: Growth Mindset and Fundamental

From the mindset an individual should posses to the way of building a growth squad and run the growth process in clear goal-focus stages.

The evolution of Growth Hacking to PLG and No-code by Growth Hacking University and GrowthRocks

08. The evolution of Growth Hacking

This module not only revisits the foundational principles of growth hacking but also delves into its ongoing evolution. A focal point of the lesson will be the introduction of Product-Led Growth (PLG) marketing, which emphasizes product usage as the primary driver of user acquisition, retention, and expansion.

What else is included

An educational process that focuses in the student making sure you will get applicable knowledge

A dedicated slack channel

Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors

Extended course availability

No fixed start dates. Begin your learning journey whenever it fits into your life

Templates, Code, checklists

Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors

A Certification that matters

After completing the course and passing the exams, receive your certificate as a testament to your achievement

Upon completion, you’ll possess a powerful Growth Hacking arsenal. Master essential techniques like Experimentation, Automation, and leveraging Technology for optimal results. Develop skills in perpetual optimization and data-driven decision-making. Create impactful growth strategies aligned with business objectives, ensuring your approach excels in today’s dynamic digital landscape.

In more detail:

  • Master Growth Hacking Techniques: Grasp the art of perpetual optimization, experimentation with various processes, and leveraging technology for effective actions.
  • Automate Processes with Technology: Explore new tools and methods to streamline workflows and enhance efficiency.
  • Hands-On Learning: Embrace a culture of learning through failures, testing, and subsequent successes.
  • Apply Knowledge Immediately: Gain theoretical and applied knowledge of Growth Marketing for instant application in real-world scenarios.
  • Access Real-World Examples and Programming Code: Acquire valuable insights and tools to automate processes and optimize outcomes. Plugins, scripts and playbooks are included
  • Get Actionable Tips and Tactics: Enhance your marketing plan with practical tips and strategies derived from successful examples and lessons learned worldwide.”

Your lead Instructors

With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to AI for hospitality and share with you their secrets, techniques, and most effective growth tips.

Theo Moulos

CEO at GrowthRocks

Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples on what to do in many niches and industries

Effie Bersoux

CEO at GrowthGirls

Her in depth-experience as a growth marketer includes consulting as well as building and motivating high-performance marketing teams.

Take the first step towards your new skills.

Speak with an advisor today or watch a free webinar to learn more:

Get started today.

12 weeks duration

Blended / Hybrid Online Program
$ 1,200 per participant
  • 6 x Live sessions
    (12 hours) at $720
  • 11 x recorded sessions
    (~8 hours) at $480

FYI: The online alone costs $480. You can buy that here if you don’t like the blended option