Close this search box.

Performance Marketing & Advertising


Unlock the secrets of Performance Marketing with our comprehensive course. Dive into Google Ads, LinkedIn, Facebook, and Quora advertising strategies, covering keywords, bid strategies, campaign creation, and more in this example-rich tutorial. Get started now!


Angeliki Fotopoulou -Cuba Travel Vibe Virtuoso at Skydream Travel

I am still excited about what @Theo Moulos and @Effie C Bersoux taught us in the Course.

Theodore Labropoulos -Hotel Tech & Regenerative Economy Enthusiast

@Theo Moulos @Effie C Bersoux, you are amazing! The course was excellent and the examples enlightening!

Sofia Evaggelidou -Content Marketer

@Theo Moulos @Effie C Bersoux, a very interesting course, where the knowledge offered is not limited to theory, but is examined in real-time in its application
Konstantinos Geronikolopopulos

Konstantinos Geronikolopopulos -

In this course, the knowledge of the tools is combined with the strategy needed to achieve the maximum result. As usual, great work from the team at the Growth Hacking University

Petros Katsiotis -

Some things possess immeasurable value such as the valuable knowledge provided by you, @Effie C Bersoux, and @Theo Moulos.

Olga Pitsari -Co Founder & Creative Content Director at BOLDOT

Thank you for all this concise and to-the-point knowledge! Okay, I burned some brain cells at the end, but I am eager to utilize all these tools for content production

Virginia Gkeventze -Digital Marketing Manager @LoopMedia

Thank you for the comprehensive and very well-structured seminar, but also for the time you dedicated to us for questions

Antonis Pappas -Founder & CEO, Imagination Travel

The Content Marketing for AI course, opened-up a ton of new horizons

Minas Kourtis -Marketing Manager

Great work from the team at Growth Hacking University. Concise and to-the-point knowledge

Sofia Argyriadou -Web Developer & Marketing Specialist

The most directly applicable thing I have attended in AI webinars - workshops. And I have attended quite a few... well done to your amazing team.

A Trusted Education Provider

In training business for many years. Delivering courses that made a difference in student’s personal and professional life. Our Alumni network is our best ambassador. and it’s not a growth “hack” it’s just passion for quality

What can you achieve as a performance marketer in your company or as a freelancer?

The “Performance Marketing” program is meticulously designed to meet the unique needs of a diverse audience interested in mastering performance marketing strategies. Tailored for various skill levels, the curriculum is structured to address individual goals in the realm of performance marketing. Here’s a glimpse of its adaptability for different participants:

  1. For Marketers Focused on Maximizing ROI: This Performance Marketing Insights program is curated for individuals keen on maximizing their return on investment and enhancing their marketing effectiveness. It provides advanced techniques for optimizing paid marketing channels, emphasizing the significance of data-driven actions and continuous improvement.

  2. For Marketing Professionals Seeking Performance Marketing Mastery: If you have a marketing background and aspire to specialize in performance marketing, this program offers a comprehensive exploration of innovative strategies. It builds upon your existing marketing knowledge, focusing on specialized skills in native advertising, sponsored advertising, social media advertising, search engine marketing, and pay-per-click (PPC).

  3. For Entrepreneurs Incorporating Performance Marketing into Business: Entrepreneurs and startup teams will discover how to integrate performance marketing principles into their ventures. The program emphasizes hands-on strategies to create valuable solutions, optimize processes, and navigate the challenges of scaling in competitive markets.

  4. For Content Creators Transitioning to Performance Marketers: Content creators looking to transition into performance marketing will find this program invaluable. It covers adapting content creation skills for performance marketing, including effective storytelling, audience engagement, and leveraging technology for optimal results.

  5. For Marketers Crafting ROI-Driven Strategies: Marketers aspiring to craft return-on-investment-driven strategies will gain comprehensive knowledge and practical skills from this program. It covers all aspects of performance marketing, from technology integration to data-driven decision-making, ensuring marketers stay ahead in the dynamic field of digital performance marketing.

"Traditional marketing talks at people. Content marketing talks with them." -

Program Details
(What's in the box :-))

Here’s what's included

4 x Live Sessions
(8 hours)

  • Overview of the Course: Outline the course structure, objectives, and expectations.
  • Introduction to Perfomance Marketing: Discuss the significance of performance marketing in the modern digital landscape.
  • Understanding the Course Platform: Guide participants on how to navigate the course materials and assignments.
  • Ice-Breaker Activity: Engage participants in an introductory activity to build rapport and set a collaborative tone for the course.
  • Q&A Session: Address any initial questions or concerns from participants.

In this session, we will analyse some advanced topics such as:

  • Configuring Pixels for optimization of our campaigns and tracking user’s insights.

  • Handling pixels on Google’s Tag Manager in combination with Data Privacy Laws (GDPR, CCPA)

In this session, we will be analyzing the way to create a campaign from scratch and how to create a “message validation machine” starting from your value proposition. We will go through the 4 steps of building an evidence-led messaging:

We shall use existing research and team knowledge to tighten the Value Proposition(s) and test the messaging with prospective early adopters, and potential users. We will end up with a concept for the best-performing messages on various ad platforms  but before that, we will follow the following steps:

Step 1: The collation of existing insights from the team or keyword research. We organize them into assumptions and clusters and validate facts for each audience segment. We understand how these drive the business and its Value Proposition

Step 2: The Selection of channels to try the new Personas and their Value Propositions, complete with Elevator Pitches and language options.

Step 3: The selection of various messages based on the “use cases”, “pain points” or product features.

Step 4: Quant testing of messaging using landing page funnels. This stage has many variables, such as the best channel to target the Personas, the testing method suitable to the channel, and the assets required for accurate message testing within that channel. Consequently, pricing has some variance.

  • Course Recap: Summarizing the key learnings from the entire course.
  • Feedback and Reflection: Collecting feedback on the course and encourage participants to reflect on their learning journey.
  • Guidance for Continued Learning: Offering resources and tips for continued learning and professional development in content marketing.
  • Closing Remarks and Certification: Concluding the course with closing remarks and information about certification and next steps.


11 x Recorded Sessions (5 hours)

Performance Marketing - A course by Growth Hacking University and GrowthRocks

Performance Marketing – Introduction

Google Ads Targeting - A Performance Marketing course by Growth Hacking University and GrowthRocks

Google Ads • 01 • Targeting

A course acked with practical examples and detailed explanations, making it a valuable resource for understanding audience targeting in Google Ads

Google Ads Campaign Types - A Performance Marketing course by Growth Hacking University and GrowthRocks

Google Ads • 02 • Campaign Types

You will make a deep dive at the various types of campaigns available in Google Ads and how to effectively structure and optimize them

Google Ads structure - A Performance Marketing course by Growth Hacking University and GrowthRocks

Google Ads • 03 • Ads Structure

Google Ads extension - A Performance Marketing course by Growth Hacking University and GrowthRocks

Google Ads • 04 • Ad Extensions

Google Ads - Keyword Research - A Performance Marketing course by Growth Hacking University and GrowthRocks

Google Ads • 05 • Keywords Research

Google Ads - Bid Strategies - A Performance Marketing course by Growth Hacking University and GrowthRocks

Google Ads • 06 • Bid Strategies

Google Ads - Creating a campaign- A Performance Marketing course by Growth Hacking University and GrowthRocks

Google Ads • 07 • Creating a campaign

What else is included

An educational process that focuses in the student making sure you will get applicable knowledge

A decicated slack channel

Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors

Extended course availability

No fixed start dates. Begin your learning journey whenever it fits into your life

Templates, Code, checklists

Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors

A Certification that matters

After completing the course and passing the exams, receive your certificate as a testament to your achievement

Upon completion of the Performance Marketing Mastery program, you’ll possess a robust toolkit for navigating the intricacies of performance marketing. Master critical techniques such as native advertising, sponsored advertising, social media advertising, search engine marketing, and pay-per-click (PPC). Develop proficiency in perpetual optimization and data-driven decision-making to craft impactful strategies aligned with business objectives, ensuring your approach excels in the dynamic world of digital performance marketing.

In more detail:

  • Master Performance Marketing Strategies: Grasp the art of perpetual optimization, experimenting with various paid marketing channels, and leveraging technology for effective actions.
  • Automate Campaigns with Technology: Explore new tools and methods to streamline paid advertising workflows and enhance efficiency.
  • Hands-On Learning: Embrace a culture of learning through failures, testing, and subsequent successes in the realm of performance marketing.
  • Apply Knowledge Immediately: Gain theoretical and applied knowledge of Performance Marketing for instant application in real-world scenarios.
  • Access Real-World Examples and Programming Code: Acquire valuable insights and tools to automate processes and optimize outcomes in the field of performance marketing.
  • Propose Actionable Tips and Tactics: Enhance your marketing plan with practical tips and strategies derived from successful examples and lessons learned worldwide in the realm of performance marketing.
Performance Marketing & Advertising - A Hybrid course by Growth Hacking University and GrowthRocks

Your lead Instructors

With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to AI for hospitality and share with you their secrets, techniques, and most effective growth tips.

Theo Moulos

CEO at GrowthRocks

Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples on what to do in many niches and industries

Effie Bersoux

CEO at GrowthGirls

Her in depth-experience as a growth marketer includes consulting as well as building and motivating high-performance marketing teams.

Take the first step towards your new skills.

Speak with an advisor today or watch a free webinar to learn more:

Get started today.

10 weeks duration

Blended / Hybrid Online Program
$ 750 per participant
  • 4 x Live sessions (8 hours) at $450
  • 11 x recorded sessions (5 hours) at $300

FYI: The online alone costs $300. You can buy that here if you don’t like the blended option