Unlock the secrets of Performance Marketing with our comprehensive course. Dive into Google Ads, LinkedIn, Facebook, and Quora advertising strategies, covering keywords, bid strategies, campaign creation, and more in this example-rich tutorial. Get started now!
In training business for many years. Delivering courses that made a difference in student’s personal and professional life. Our Alumni network is our best ambassador. and it’s not a growth “hack” it’s just passion for quality
The “Performance Marketing” program is meticulously designed to meet the unique needs of a diverse audience interested in mastering performance marketing strategies. Tailored for various skill levels, the curriculum is structured to address individual goals in the realm of performance marketing. Here’s a glimpse of its adaptability for different participants:
"Traditional marketing talks at people. Content marketing talks with them." -
In this session, we will analyse some advanced topics such as:
In this session, we will be analyzing the way to create a campaign from scratch and how to create a “message validation machine” starting from your value proposition. We will go through the 4 steps of building an evidence-led messaging:
We shall use existing research and team knowledge to tighten the Value Proposition(s) and test the messaging with prospective early adopters, and potential users. We will end up with a concept for the best-performing messages on various ad platforms but before that, we will follow the following steps:
Step 1: The collation of existing insights from the team or keyword research. We organize them into assumptions and clusters and validate facts for each audience segment. We understand how these drive the business and its Value Proposition
Step 2: The Selection of channels to try the new Personas and their Value Propositions, complete with Elevator Pitches and language options.
Step 3: The selection of various messages based on the “use cases”, “pain points” or product features.
Step 4: Quant testing of messaging using landing page funnels. This stage has many variables, such as the best channel to target the Personas, the testing method suitable to the channel, and the assets required for accurate message testing within that channel. Consequently, pricing has some variance.
A course acked with practical examples and detailed explanations, making it a valuable resource for understanding audience targeting in Google Ads
You will make a deep dive at the various types of campaigns available in Google Ads and how to effectively structure and optimize them
Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors
No fixed start dates. Begin your learning journey whenever it fits into your life
Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors
After completing the course and passing the exams, receive your certificate as a testament to your achievement
Upon completion of the Performance Marketing Mastery program, you’ll possess a robust toolkit for navigating the intricacies of performance marketing. Master critical techniques such as native advertising, sponsored advertising, social media advertising, search engine marketing, and pay-per-click (PPC). Develop proficiency in perpetual optimization and data-driven decision-making to craft impactful strategies aligned with business objectives, ensuring your approach excels in the dynamic world of digital performance marketing.
In more detail:
With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to AI for hospitality and share with you their secrets, techniques, and most effective growth tips.
Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples on what to do in many niches and industries
Her in depth-experience as a growth marketer includes consulting as well as building and motivating high-performance marketing teams.
