Growth Hacking Marketing begun through tech companies like Facebook, Dropbox and Hotmail as a method and methodology to scale quickly using smart and cost-effective marketing tactics. It blends creativity, analytical thinking, engineering and data analysis to achieve any and all business and marketing goals.

Growth Hackers do not define themselves as marketers, engineers or developers. They have a lust for technology, data, quick and effective actions, meticulous accuracy of results, and perpetual optimization, leveraging them to create valuable solutions. They learn through experimenting with different processes, using new tools, and most importantly, through failing, testing again, and subsequently succeeding.