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How to build a Micro-Monopoly


You will learn how to build a micro-monopoly to create a competitive edge in your market. This strategy will enable you to expand your product or service offerings through a network of interrelated businesses, enhancing customer engagement, promotion, and monetization


Angeliki Fotopoulou -Cuba Travel Vibe Virtuoso at Skydream Travel

I am still excited about what @Theo Moulos and @Effie C Bersoux taught us in the Course.

Theodore Labropoulos -Hotel Tech & Regenerative Economy Enthusiast

@Theo Moulos @Effie C Bersoux, you are amazing! The course was excellent and the examples enlightening!

Sofia Evaggelidou -Content Marketer

@Theo Moulos @Effie C Bersoux, a very interesting course, where the knowledge offered is not limited to theory, but is examined in real-time in its application
Konstantinos Geronikolopopulos

Konstantinos Geronikolopopulos -

In this course, the knowledge of the tools is combined with the strategy needed to achieve the maximum result. As usual, great work from the team at the Growth Hacking University

Petros Katsiotis -

Some things possess immeasurable value such as the valuable knowledge provided by you, @Effie C Bersoux, and @Theo Moulos.

Olga Pitsari -Co Founder & Creative Content Director at BOLDOT

Thank you for all this concise and to-the-point knowledge! Okay, I burned some brain cells at the end, but I am eager to utilize all these tools for content production

Virginia Gkeventze -Digital Marketing Manager @LoopMedia

Thank you for the comprehensive and very well-structured seminar, but also for the time you dedicated to us for questions

Antonis Pappas -Founder & CEO, Imagination Travel

The Content Marketing for AI course, opened-up a ton of new horizons

Minas Kourtis -Marketing Manager

Great work from the team at Growth Hacking University. Concise and to-the-point knowledge

Sofia Argyriadou -Web Developer & Marketing Specialist

The most directly applicable thing I have attended in AI webinars - workshops. And I have attended quite a few... well done to your amazing team.

A Trusted Education Provider

In training business for many years. Delivering courses that made a difference in student’s personal and professional life. Our Alumni network is our best ambassador. and it’s not a growth “hack” it’s just passion for quality

What can you achieve as a micro-monopoly Expert?

Micromonopoly is the process of expanding your business by creating a network of interrelated properties that cater to a broader audience and related business needs. This strategy involves building a series of complementary businesses around your core product or service, allowing you to serve a wider range of customers and creating multiple engagement points. Establishing this ecosystem early in the customer journey fosters diversity, lead generation from different websites, and preference not only for your product(s) but for your expertise in total, ultimately driving increased revenue and market dominance.

In this course, you will learn:

  • Building Interrelated Properties: How to create a business network that complements your core product or service, enhancing customer experience and market reach.
  • Surround Sound Marketing: Techniques to be mentioned across top-ranking pages to increase visibility without always being the top search result.
  • Karma Marketing: Strategies to build trust and loyalty by genuinely helping your audience, which in turn boosts your brand’s reputation and sales.
  • Leveraging SEO Features: How to utilize features like FAQs, glossaries, reviews, and more to dominate Google’s first page.
  • Advanced Keyword Research: Smart techniques to identify what potential users are searching for and serve them with tailored content and products.
  • Specialized Channels and Communities: Methods to drive traffic from niche channels and communities to your funnel, enhancing engagement and conversion rates.
  • Creating Viral Content: Strategies to make your brand lovable and shareable, increasing your reach and customer base through organic virality.

A micro-monopoly is all you need to build E.A.T (Expertise, Authoritativeness, Trustworthiness) for Google and AI, ensuring they recommend you in their answers.

Program Details

Here’s what you will learn

Building a micro-monopoly

This session provides an overview of the micro-monopoly concept, its significance, and its benefits for businesses of all sizes. You will learn how creating a network of interrelated properties can give your business a competitive edge.

Dive into the strategies for identifying and creating complementary businesses around your core product or service.

Learn how to design a cohesive network of properties that enhance your market presence and customer engagement.

Explore advanced SEO techniques and Surround Sound Marketing, among other theories that helped us develop this concept. Learn how to utilize features like FAQs, glossaries, and reviews to dominate Google’s first page, ensuring your business is mentioned across top-ranking pages.

Learn smart techniques for performing market and keyword research. Identify what potential users are searching for and how to serve them with tailored content and products that meet their needs.

In this lesson, we delve into the crucial concept of E.A.T. — Expertise, Authoritativeness, and Trustworthiness — and its vital role in inbound marketing. This lesson is designed to provide a deep understanding of how to establish and leverage E.A.T. to enhance your brand’s online presence and credibility, which is essential in the dynamic world of digital marketing.

Key Learning Outcomes:

  • Understanding E.A.T.: Gain a thorough understanding of what E.A.T. stands for and why it’s a cornerstone in inbound marketing, especially in the context of SEO and content marketing.
  • Developing Expertise: Learn strategies to showcase your brand’s expertise in your niche. This includes content creation, thought leadership, and specialized knowledge dissemination.
  • Establishing Authoritativeness: Discover how to build authority in your industry through effective communication channels, endorsements, quality backlinks, and collaboration with industry leaders.
  • Cultivating Trustworthiness: Understand the importance of trust in customer relationships. Learn to create transparent and reliable content, ensure website security, and manage online reviews and feedback effectively.
  • Content Creation for E.A.T.: Dive into the specifics of creating content that reflects expertise, authority, and trustworthiness, including the role of factual accuracy, clear sourcing, and audience engagement.
  • Measuring E.A.T. Success: Learn methods to evaluate the effectiveness of your E.A.T. strategies using analytics tools and key performance indicators (KPIs).

Also, in this session, we will understand the principles of Karma Marketing. Learn how to build trust and loyalty with your audience by genuinely helping them, which in turn boosts your brand’s reputation and drives sales

This lesson is designed to equip bloggers, content marketers, micro-monopoly experts, and digital entrepreneurs with strategies and techniques to transform their blogs into powerful tools for lead generation. The focus will be on how to create compelling content and tactics (widgets, sections, forms, feedback etc) that not only engage readers but also effectively capture leads, driving business growth and revenue.

Key Learning Outcomes:

  • Understanding Lead Generation: Gain a foundational understanding of what lead generation means in the context of blogging and why it’s crucial for business growth.
  • Creating Engaging Content: Learn how to craft blog content that resonates with your target audience, encourages interaction, and naturally leads to lead capture.
  • Optimizing for Lead Capture: Explore various methods to optimize your blog for lead capture, including effective use of calls-to-action (CTAs), lead magnets, and contact forms.
  • Utilizing SEO for Lead Generation: Understand the importance of search engine optimization (SEO) in driving targeted traffic to your blog, increasing the chances of lead conversion.
  • Email List Building: Discover strategies for building and nurturing an email list through your blog content, turning casual readers into potential leads.
  • Analyzing and Tracking Performance: Learn how to use analytics tools to track your blog’s performance, understand reader behavior, and refine your lead generation strategies.
  • Lead Nurturing Strategies: Understand the process of nurturing the leads you capture through your blog, using email marketing, personalized content, and follow-up strategies.

Multiple systems, one backend, cross-selling, up-selling, cross-site consents.

If the above are unknown words, this session will make everything clear.

Develop a comprehensive system to generate continuous engagement points and keep customers engaged throughout their journey. This extended session will cover:

  • Tools and Technologies for Automation: Explore various tools such as Zapier, Active Campaign, and more to automate customer interactions.
  • Creating Workflows: Learn how to design and implement workflows that ensure seamless customer engagement across multiple platforms.
  • Cross-Selling and Up-Selling Techniques: Understand how to leverage customer data to offer relevant products and services, increasing your revenue.
  • Cross-Site Consents: Learn the importance of managing customer consents across different properties to ensure compliance and build trust.
  • Backend Integration: Discover how to integrate multiple systems into one cohesive backend to streamline operations and data management.
  • Maintaining and Optimizing Systems: Tips and best practices for keeping your automated systems running smoothly and efficiently.


  • Create Smart and Tailored Properties: Develop a network of interrelated businesses to increase demand and enhance your brand’s presence.
  • Implement Comprehensive Strategies: Build and promote experiences tailored to your target audience, ensuring they feel connected and engaged with your brand.
  • Perform Effective Market and Keyword Research: Attract potential users to your ecosystem by identifying and targeting the right keywords and market needs.
  • Utilize Various Traffic Sources: Drive traffic through viral campaigns, blogs, communities, and directories, expanding your reach and influence.
  • Offer Personalized Experiences: Provide tailored and valuable experiences that make users love your brand and convert into loyal customers.
  • Leverage SEO Features: Utilize FAQs, glossaries, reviews, and other SEO strategies to dominate Google’s first page and increase visibility.
  • Build an Automated Engagement System: Create a system to generate continuous engagement points, keeping customers engaged and loyal throughout their journey.

Your lead Instructors

With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to AI for hospitality and share with you their secrets, techniques, and most effective growth tips.

Theo Moulos

CEO at GrowthRocks

Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples on what to do in many niches and industries

Effie Bersoux

CEO at GrowthGirls

Her in depth-experience as a growth marketer includes consulting as well as building and motivating high-performance marketing teams.

Take the first step towards your new skills.

Speak with an advisor today or watch a free webinar to learn more:

Get started today.

9h Program

Remote or Physical
$ 5,000
  • up to 5 participants

9h Program

Remote or Physical
$ 8,500
  • 5 to 20 participants