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How to nail inbound marketing


You will learn how to create engagement points, how to promote them, and how to build an automated machine that will keep the customers engaged. You will learn also, how to monetize your blog.


Angeliki Fotopoulou -Cuba Travel Vibe Virtuoso at Skydream Travel

I am still excited about what @Theo Moulos and @Effie C Bersoux taught us in the Course.

Theodore Labropoulos -Hotel Tech & Regenerative Economy Enthusiast

@Theo Moulos @Effie C Bersoux, you are amazing! The course was excellent and the examples enlightening!

Sofia Evaggelidou -Content Marketer

@Theo Moulos @Effie C Bersoux, a very interesting course, where the knowledge offered is not limited to theory, but is examined in real-time in its application
Konstantinos Geronikolopopulos

Konstantinos Geronikolopopulos -

In this course, the knowledge of the tools is combined with the strategy needed to achieve the maximum result. As usual, great work from the team at the Growth Hacking University

Petros Katsiotis -

Some things possess immeasurable value such as the valuable knowledge provided by you, @Effie C Bersoux, and @Theo Moulos.

Olga Pitsari -Co Founder & Creative Content Director at BOLDOT

Thank you for all this concise and to-the-point knowledge! Okay, I burned some brain cells at the end, but I am eager to utilize all these tools for content production

Virginia Gkeventze -Digital Marketing Manager @LoopMedia

Thank you for the comprehensive and very well-structured seminar, but also for the time you dedicated to us for questions

Antonis Pappas -Founder & CEO, Imagination Travel

The Content Marketing for AI course, opened-up a ton of new horizons

Minas Kourtis -Marketing Manager

Great work from the team at Growth Hacking University. Concise and to-the-point knowledge

Sofia Argyriadou -Web Developer & Marketing Specialist

The most directly applicable thing I have attended in AI webinars - workshops. And I have attended quite a few... well done to your amazing team.

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In training business for many years. Delivering courses that made a difference in student’s personal and professional life. Our Alumni network is our best ambassador. and it’s not a growth “hack” it’s just passion for quality

Inbound Marketing

What can you achieve as an Inbound Marketing Specialist?

Inbound marketing (opposite to outbound marketing) is the process of helping potential customers find and engage with your company in the early stages of their journey. Frequently, this should happen before the customer is ready to purchase (consideration phase). Making a user reach you early can turn into brand preference and, ultimately, leads to revenue.

In this course, you will learn:

  • About engineering-as-marketing and ways to create specialized experiences. 
  • What Karma marketing is and how it can affect your brand.
  • How to leverage competition, and get users looking for your established competitors.
  • How to leverage SEO specific features to occupy more space on Google’s first page. Features like FAQs, glossaries, reviews, and more. 
  • How to leverage keyword research smartly to select what your potential users are looking for and serve them with something you own. 
  • How to utilize specialized channels and communities for driving traffic to the top of your funnel. 
  • How to utilize virality for users to get in love with your brand and share that love with others. 

Stop selling to your customers, you just need to help them buy.

Program Details

Here’s what you will learn

Inbound Marketing

In this session, you will learn how to create smart content that will increase demand for your brand. Also, we will learn about the methodology to create and promote experiences tailored to your target persona.

In this session, you will learn how to perform keyword research and find levers that can lure potential users to your product. Learn how to get indirect (but valuable) traffic to your website. Get users to love your brand by offering smart and tailored experiences for your product or for something that would convert them to your product.

Viral campaigns, blogs, communities, and directories are just some of the traffic sources that will bring you inbound traffic. Hence, traffic interest in your brand. What do we need to offer to those channels? How do we leverage, deploy and measure the performance of our inbound channels?

In this lesson, we delve into the crucial concept of E.A.T. — Expertise, Authoritativeness, and Trustworthiness — and its vital role in inbound marketing. This lesson is designed to provide a deep understanding of how to establish and leverage E.A.T. to enhance your brand’s online presence and credibility, which is essential in the dynamic world of digital marketing.

Key Learning Outcomes:

  • Understanding E.A.T.: Gain a thorough understanding of what E.A.T. stands for and why it’s a cornerstone in inbound marketing, especially in the context of SEO and content marketing.
  • Developing Expertise: Learn strategies to showcase your brand’s expertise in your niche. This includes content creation, thought leadership, and specialized knowledge dissemination.
  • Establishing Authoritativeness: Discover how to build authority in your industry through effective communication channels, endorsements, quality backlinks, and collaboration with industry leaders.
  • Cultivating Trustworthiness: Understand the importance of trust in customer relationships. Learn to create transparent and reliable content, ensure website security, and manage online reviews and feedback effectively.
  • Content Creation for E.A.T.: Dive into the specifics of creating content that reflects expertise, authority, and trustworthiness, including the role of factual accuracy, clear sourcing, and audience engagement.
  • Measuring E.A.T. Success: Learn methods to evaluate the effectiveness of your E.A.T. strategies using analytics tools and key performance indicators (KPIs).

This lesson is designed to equip bloggers, content marketers, and digital entrepreneurs with strategies and techniques to transform their blogs into powerful tools for lead generation. The focus will be on how to create compelling content and tactics (widgets, sections, forms, feedback etc) that not only engage readers but also effectively capture leads, driving business growth and revenue.

Key Learning Outcomes:

  • Understanding Lead Generation in Blogging: Gain a foundational understanding of what lead generation means in the context of blogging and why it’s crucial for business growth.
  • Creating Engaging Content: Learn how to craft blog content that resonates with your target audience, encourages interaction, and naturally leads to lead capture.
  • Optimizing for Lead Capture: Explore various methods to optimize your blog for lead capture, including effective use of calls-to-action (CTAs), lead magnets, and contact forms.
  • Utilizing SEO for Lead Generation: Understand the importance of search engine optimization (SEO) in driving targeted traffic to your blog, increasing the chances of lead conversion.
  • Email List Building: Discover strategies for building and nurturing an email list through your blog content, turning casual readers into potential leads.
  • Analyzing and Tracking Performance: Learn how to use analytics tools to track your blog’s performance, understand reader behavior, and refine your lead generation strategies.
  • Lead Nurturing Strategies: Understand the process of nurturing the leads you capture through your blog, using email marketing, personalized content, and follow-up strategies.

The goals of the “Inbound Marketing” course include:

  • Create smart and tailored content to increase demand for the brand.
  • Implement methodology for creating and promoting experiences tailored to target personas.
  • Perform effective keyword research to attract potential users to the product.
  • Utilize various inbound traffic sources, including viral campaigns, blogs, communities, and directories.
  • Offer smart and tailored experiences to make users love the brand and convert to the product.
  • Leverage SEO features such as FAQs, glossaries, and reviews to occupy more space on Google’s first page.
  • Build an automated machine to create engagement points and keep customers engaged throughout their journey.

Your lead Instructors

With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to AI for hospitality and share with you their secrets, techniques, and most effective growth tips.

Theo Moulos

CEO at GrowthRocks

Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples on what to do in many niches and industries

Effie Bersoux

CEO at GrowthGirls

Her in depth-experience as a growth marketer includes consulting as well as building and motivating high-performance marketing teams.

Take the first step towards your new skills.

Speak with an advisor today or watch a free webinar to learn more:

Get started today.

9h Program

Remote or Physical
$ 4,000
  • up to 5 participants

9h Program

Remote or Physical
$ 5,500
  • 5 to 20 participants