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SEARCH ENGINE OPTIMIZATION

BLENDED TRAINING

You will explore foundational concepts, emphasizing SEO’s pivotal role in website development. From Rich Snippets to off-site strategies like link building, the course delves into keyword research, on-page optimization, and the latest SEO trends. Everything for sustainable growth and enhanced visibility in search results.

aggeliki-fotopoulou

Angeliki Fotopoulou -Cuba Travel Vibe Virtuoso at Skydream Travel

I am still excited about what @Theo Moulos and @Effie C Bersoux taught us in the Course.
Theodore-labropoulos

Theodore Labropoulos -Hotel Tech & Regenerative Economy Enthusiast

@Theo Moulos @Effie C Bersoux, you are amazing! The course was excellent and the examples enlightening!
sofia-argyriadou

Sofia Evaggelidou -Content Marketer

@Theo Moulos @Effie C Bersoux, a very interesting course, where the knowledge offered is not limited to theory, but is examined in real-time in its application
Konstantinos Geronikolopopulos

Konstantinos Geronikolopopulos -

In this course, the knowledge of the tools is combined with the strategy needed to achieve the maximum result. As usual, great work from the team at the Growth Hacking University
petros-katsiotis

Petros Katsiotis -

Some things possess immeasurable value such as the valuable knowledge provided by you, @Effie C Bersoux, and @Theo Moulos.
Olga-Pitsari

Olga Pitsari -Co Founder & Creative Content Director at BOLDOT

Thank you for all this concise and to-the-point knowledge! Okay, I burned some brain cells at the end, but I am eager to utilize all these tools for content production
Virginia-Gkeventze

Virginia Gkeventze -Digital Marketing Manager @LoopMedia

Thank you for the comprehensive and very well-structured seminar, but also for the time you dedicated to us for questions
antonis-pappas

Antonis Pappas -Founder & CEO, Imagination Travel

The Content Marketing for AI course, opened-up a ton of new horizons
minas-kourtis

Minas Kourtis -Marketing Manager

Great work from the team at Growth Hacking University. Concise and to-the-point knowledge
argyriadou

Sofia Argyriadou -Web Developer & Marketing Specialist

The most directly applicable thing I have attended in AI webinars - workshops. And I have attended quite a few... well done to your amazing team.

A Trusted Education Provider

In training business for many years. Delivering courses that made a difference in student’s personal and professional life. Our Alumni network is our best ambassador. and it’s not a growth “hack” it’s just passion for quality

seo

What can you achieve as a SEO Expert in your company or as a freelancer?

The “Search Engine Optimization – SEO” course is meticulously crafted to meet the diverse needs of professionals seeking expertise in search engine optimization. Tailored for a wide audience, the course addresses unique aspirations and skill levels. Here’s a glimpse into how the curriculum caters to varied participants:

  1. For SEO Enthusiasts Looking to Optimize Online Presence: 
    This SEO course caters to individuals eager to enhance their online visibility and search engine performance. It provides advanced techniques for optimizing site structure, content, and off-page elements, emphasizing the importance of strategic SEO practices for maximizing organic reach and impact.

  2. For Digital Marketing Graduates or Certificate Holders: 
    If you hold a digital marketing certificate or diploma and seek specialization in SEO, this course offers an in-depth exploration of search engine optimization strategies. It builds upon your existing digital marketing knowledge, focusing on specialized skills in technical SEO, keyword research, and SEO analytics.

  3. For Journalists Exploring SEO Strategies: 
    Journalists aiming to integrate SEO into their skill set will find this course invaluable. It covers adapting journalistic skills for SEO, including effective storytelling, audience engagement, and leveraging media formats for optimal search engine visibility.

  4. For Startup Entrepreneurs Developing SEO-Friendly Content: 
    Startup founders and team members will learn how to create content that enhances their products’ online presence. The course emphasizes SEO-friendly content strategies that elevate brand visibility and customer engagement in competitive markets.

  5. For Marketers Transitioning into SEO Specialists: 
    Marketers aspiring to specialize in SEO will gain comprehensive knowledge and practical skills from this course. It covers all aspects of SEO, from technical optimization to content creation, analytics, and staying updated with the latest trends and technologies in the ever-evolving field of search engine optimization.”

Building valuable content around a thoughtful set of keywords is the 80% of your SEO Success. It will make your off-site SEO way easier!

Program Details
(What's in the box :-))

Here’s what's included

4 x Live Sessions
(8 hours)

  • Overview of the Course: Outline the course structure, objectives, and expectations.
  • Introduction to Search Engine Optimization: Discuss the significance of content in SEO and the way to structure an SEO Journey.
  • Understanding the Course Platform: Guide participants on how to navigate the course materials and assignments.
  • Ice-Breaker Activity: Engage participants in an introductory activity to build rapport and set a collaborative tone for the course.
  • Q&A Session: Address any initial questions or concerns from participants.

Learn to create an SEO strategy from scratch, set goals, and spy on your competitors

  • Set goals, conduct an audience analysis, and develop the personas of your target group
  • How to create an advanced SEO strategy 
  • Competition Analysis by using Ahrefs and Similar Web:
    • Find your competitor’s strategies & best practises 
    • Get  your Competitor’s backlinks, rankings & traffic
    • Find keyword & content gaps

Handling advanced cases such as

  • Updating content
  • Implementing advanced schemas
  • How to create a content tree
  • How to propose a monthly content update
  • How to perform a technical audit and prioritize fixes
  • Course Recap: Summarizing the key learnings from the entire course.
  • Feedback and Reflection: Collecting feedback on the course and encourage participants to reflect on their learning journey.
  • Guidance for Continued Learning: Offering resources and tips for continued learning and professional development in content marketing.
  • Closing Remarks and Certification: Concluding the course with closing remarks and information about certification and next steps.

+

29 x Recorded Sessions (10 hours)

SEO Definitions. An SEO course by Growth Hacking University and GrowthRocks

Search Engine Optimization (SEO) • 01 • Definitions

Rich Snippets - An SEO course by Growth Hacking University and GrowthRocks

Search Engine Optimization (SEO) • 02 • Rich Snippets

You will nail the strategy of occupying as much space as possible on search engine results pages and increasing you E.A.T by using Rich Snippets

How SEO Works - An SEO course by Growth Hacking University and GrowthRocks

How SEO Works • 01 • Introduction

This lesson introduces the four major components of SEO: keyword research, on-page optimization, on-site optimization, and off-site optimization

kw research - An SEO course by Growth Hacking University and GrowthRocks

How SEO Works • 02 • Keyword Research

The power of the 5Ws - keyword clustering | Growth Hacking University

How SEO Works • 02 • Keyword Research – The 5Ws Framework

This lesson delves into the intricacies of keyword research within the realm of Search Engine Optimization (SEO), utilizing a unique 5Ws framework. Aimed at enhancing the understanding and effectiveness of keyword clustering, the lesson provides valuable insights for anyone looking to optimize their online content for search engines.

The power of the 5Ws - keyword clustering | Growth Hacking University

How SEO Works • 02 • Keyword Research – Why we need the 5Ws Framework

This lesson builds upon the foundational concepts of keyword research in SEO, focusing specifically on the necessity and application of the 5Ws Framework. It is designed for individuals looking to refine their SEO strategies through a structured approach to keyword research.

The power of the 5Ws - keyword clustering | Growth Hacking University

How SEO Works • 02 • Keyword Research – Finding the Focus Keywords

This lesson advances the series on SEO keyword research by honing in on how to identify and select focus keywords. After discussing the concept of keyword clusters in previous sessions, this segment is pivotal for those looking to strategically pinpoint keywords that will significantly impact their SEO efforts.

on-page SEO - An SEO course by Growth Hacking University and GrowthRocks

How SEO works • 03 • on-page SEO

on-site SEO. An SEO course by Growth Hacking University and GrowthRocks

How SEO works • 04 • on-site SEO

You will learn to define the structure of your website, the content and pages you need to have in order to have chances for ranking

off-site SEO. An SEO course by Growth Hacking University and GrowthRocks

How SEO Works • 05 • off-site SEO

You will learn all the strategies and processes involved in off-site SEO, particularly link building.

The syllabus - SEO – Content & Link Building (Best Practices) • 01 • Introduction | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 01 • Introduction

The syllabus - SEO – Content & Link Building (Best Practices) • 01 • Introduction | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 02 • The Best Channel for Organic Content Traffic

The syllabus - SEO – Content & Link Building (Best Practices) • 01 • Introduction | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 03 • Page Ranking Formula

The syllabus - SEO – Content & Link Building (Best Practices) • 04 • On-page SEO | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 04 • On-page SEO

The syllabus - SEO – Content & Link Building (Best Practices) • 04 • On-page SEO | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 04 • On-page SEO – Dofollow vs Nofollow

the syllabus - SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Black Hat Techniques

the syllabus - SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – White Hat Techniques

the syllabus - SEO - Content & Link Building (Best Practices) • 05 • Off-page SEO - Link Exchange The ABC Way | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Link Exchange The ABC Way

the syllabus - SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Link Exchange through Guest Blogging | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Link Exchange through Guest Blogging

the syllabus - SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Link Exchange through Guest Blogging | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Guest Blogging Finding Suitable Domains

the syllabus - SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Link Exchange through Guest Blogging | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Guest Blogging Reaching out to Domains

the syllabus - SEO – Content & Link Building (Best Practices) • 06 • Content Easy Wins | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 06 • Content Easy Wins

the syllabus - SEO – Content & Link Building (Best Practices) • 06 • Content Easy Wins | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 07 • Just an Algorithm

the syllabus - SEO – Content & Link Building (Best Practices) • 06 • Content Easy Wins | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 08 • What Should Your Content be About

the syllabus - SEO – Content & Link Building (Best Practices) • 06 • Content Easy Wins | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 09 • A Content Strategy Comparison – Hubspot vs Salesforce CRM

the syllabus - SEO – Content & Link Building (Best Practices) • 06 • Content Easy Wins | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 10 • SEO in Silos

the syllabus - SEO – Content & Link Building (Best Practices) • 06 • Content Easy Wins | Growth Hacking University

SEO – Content & Link Building (Best Practices) • 11 • Resources, Tools & Outro

Surround sound SEO. An SEO course by Growth Hacking University and GrowthRocks

Search Engine Optimization (SEO) • Surround Sound SEO

You will learn the one advanced strategy aimed at maximizing online presence across various platforms and search results. We will introduce you to the benefits of building a micro-monopoly

Top-10 SEO Trends - An SEO course by Growth Hacking University and GrowthRocks

Search Engine Optimization (SEO) • Top 10 Trends

This lesson provides an in-depth look at the latest trends in SEO. Follow and implement those trends to get the maximum out of your SEO until google's next update

What else is included

An educational process that focuses in the student making sure you will get applicable knowledge

A decicated slack channel

Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors

Extended course availability

No fixed start dates. Begin your learning journey whenever it fits into your life

Templates, Code, checklists

Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors

A Certification that matters

After completing the course and passing the exams, receive your certificate as a testament to your achievement

By course end, you’ll wield a potent SEO toolkit. Master Technical SEO essentials, optimize On-page elements, and grasp Off-page strategies like effective link-building. Conduct thorough SEO audits, analyze the competitive scene, and refine Keyword Research skills. Craft a tailored SEO strategy aligned with business goals, ensuring your website excels in visibility and performance.

In more detail:

  • Master Technical SEO: Understand site structure, navigation, crawlability, indexability, and optimize page speed.
  • Develop On-page SEO Expertise: Focus on content (text and image), meta-data, and improve User Experience (UX) signals.
  • Explore Off-page SEO: Emphasize backlinks and learn effective link-building strategies.
  • Conduct Comprehensive SEO Audits: Evaluate website performance, identify areas for improvement.
  • Analyze the Competitive Landscape: Generate detailed SEO competitive reports to identify growth opportunities.
  • Master Keyword Research: Identify relevant, high-performing keywords for content and SEO strategy.
  • Design Robust SEO Strategy: Tailor to website needs, align with business goals, and target audience.
  • Craft Compelling Content: Optimize text and images for visibility and engagement.
  • Identify Top SEO Tools: Efficiently manage and optimize website SEO performance.

Your lead Instructors

With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to AI for hospitality and share with you their secrets, techniques, and most effective growth tips.

Theo Moulos

CEO at GrowthRocks

Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples on what to do in many niches and industries

Effie Bersoux

CEO at GrowthGirls

Her in depth-experience as a growth marketer includes consulting as well as building and motivating high-performance marketing teams.

Take the first step towards your new skills.

Speak with an advisor today or watch a free webinar to learn more:

Get started today.

11 weeks duration

Blended / Hybrid Online Program
$ 850 per participant
  • 4 x Live sessions
    (8 hours) at $430
  • 9 x recorded sessions
    (5 hours) at $420

FYI: The online alone costs $420. You can buy that here if you don’t like the blended option