GROWTH HACKING
For CEOs
Join a 4-week bootcamp for CEOs. This Growth Hacking program will help you learn a new way to grow your business, adopt a growth mindset and acquire the knowledge needed to run your company (also to know what to ask from marketing folks, monitor and judge their performance and many more.
Got Questions? Ask us on chat!
Growth Hacking University • in-cohorts • remote • Growth Hacking Course for CEOs
This is what previous students have to say about us
We are proud of our students and what we have accomplished after finishing our bootcamp. Their feedback means a lot to us! Read their comments to see how this Growth Hacking workshop went beyond their expectations and how it helped them to save thousands of dollars by avoiding bad decisions.
Stavros Zakkas -Digital Marketing Consultant
Georgia Kokkinou -Co-Founder & Digital Content Creator at Red Owl
vicky ghionis -Co-Founder & Digital Content Creator at Red Owl
Dimitris Chatzigiannopoulos -Senior Marketer
Venia Spentza -Digital Marketing Manager
Eleni Petsa -Content Marketer
Stavros Zakkas -Digital Marketing Consultant
Georgia Kokkinou -Co-Founder & Digital Content Creator at Red Owl
vicky ghionis -Co-Founder & Digital Content Creator at Red Owl
Dimitris Chatzigiannopoulos -Senior Marketer
Venia Spentza -Digital Marketing Manager
Eleni Petsa -Content Marketer
the team behind this course
When leading professional share with you their expertise and their learnings from their extensive working experience, what you get is pure value!
GrowthRocks is one of the top growth Hacking Agencies internationally and ranks #1 worldwide for the term “growth hacking agency”. In only 3 years, GrowthRocks has managed to expand its market to cover 16 countries, with offices in Athens, London, and affiliates in 10 more countries. Moreover, the GrowthRocks team has developed a VC-backed startup called Viral Loops-a SaaS platform for referral marketing with a 40% month after month Growth Rate!
Who is this course for?
- Division Manager of an established product
- CEO of a company or department
- CMO in a startup
- Serial Entrepreneurs or Entrepreneurs with an idea
- Managers or executives in a company considering implementing a site venture
- Product Managers or people dealing with productization projects
- Innovation Managers
- Head of Engineering to get the same lingo with their fellow marketers in the company (or even more).
What the workshop includes
It consists of practical (but no hands-on) workshops on Growth Hacking tactics and strategies. Participants receive tailored advice on how they can implement the acquired knowledge to scale their user base. Download the syllabus and see a detailed description of each session.
What you’ll get out of this course
- You’ll gain theoritical and applied knowledge of Growth Marketing
- You’ll get access to valuable real-world examples and programming code that you can use to automate your processes
- You’ll be able to apply your knowledge immediately after the course
- You will get actionable tips and tactics that you can apply to your startup’s marketing plan
- You will get a tone of examples that worked (and some that failed as well) from the instructors growing companies around the globe
Hey Boss!
you will benefit from this, too
Need help persuading your boss to fund your participation? If you are the boss, do you seek good reasons to convince yourself to do so? We have prepared a document to help you make up your mind!
The Curriculum
It consists of practical hands-on lessons on the topic of Growth Hacking. In other words, participants receive tailored advice on how they can implement the acquired knowledge to digital marketing and scale their user or customer base.
Create your own recipe of success
Build, analyze and optimize the marketing & sales funnel of your business. Find and calculate the conversion rates of every step of the funnel and discover which channels you can use to improve them. This theoretical lesson will help you learn everything you need to know about the marketing funnel as long as how you can build your own.
Even more we will demonstrate how you can blend technology with marketing and be the first by utilising new technologies and adopting before your competitors
Do you think you can build a web property in 15 min?
As we saw in previous session, of course you can! In this way you can gain control of the basic element of your success, your main web property. Is that enough? No. You also need a full inbound marketing stack to support it.
During this session you will learn how to design, set up and configure the marketing stack that you need in order to raise your conversion rate. Also you will be able to understand the behavior of your visitors across the funnel and turn your web property into a growth marketing tool which will help your business grow.
Aſter creating your web property and deploying the Marketing stack you will need one more thing to be in complete control of your digital ecosystem.
You will need to create a marketing automation in order to integrate the Marketing tools. This will help you collect all the data in one central warehouse and use them efficiently in order to gain the best results.
In this session we will explain and implement the basic ideas around attribution, segmentation, custom fields and the way it needs to be configured
Listening is important, seeing is invaluable but experiencing is king.
During this session we will build our first marketing automation and we will transfer data from one system to another. We will also look into how we can merge third-party data from external sources with your existing database of first-party customer data (data enrichment). This way we will create coherent data flows into a central data store automatically in order to have all the necessary data without having someone to input them manually.
When your digital ecosystem and footprint is all set and starts collecting data the only thing missing in order to get the right decisions is to be able to put all this information in a dashboard.
In this session we will show you which are the data that you need to focus on and how you can create dashboards that will impress your colleagues and that will collect and present the information of different sources. Those dashboards will present the marketing funnel in real time and will help you to:
a) share the information easily
b) make safe and quick conclusions
In this session we will also introduce you to ways to address your audience automatically via your social channels without losing your personal style and how to engage them.
We will teach you about web scraping tools in order to find your audience, to monitor the prices of your competitors’ products and to understand the behavioural patterns of your clients.
You will also learn how to create Viral Marketing campaigns using chatbots, tools and techniques that will make your campaign viral.
Until now you have everything at your disposal and you know how to create and grow your own ecosystem.
The only thing missing is
a) procedure
b) the appropriate growth team
In this session we will learn which should be the skills of this team, the tools that you need to use in order to be productive and how you can build such a team.
We will also identify the processes that make a Growth system work effectively and be viable for every business case.
you ask... we answer...
Below we have answered some of the most frequently asked questions. In case you don’t find what you are looking for, do not hesitate to talk to us in chat. Theo and Effie will be happy to answer your questions!
Your Computer:
The curriculum is in its entirety created so its participants can be actively involved in their personal computers.
An appetite for action:
Be hungry and in the mood not just to learn but also to do a lot of things. Through your active participation, you will execute a growth plan for your actual or hypothetical business.
Problems:
Come to us with your problems. Examples from your every-day life and experiences, and real issues you are facing with your business. We’ll try to answer all of your questions while in fact, we’ll be training you to be able to figure out the answers on your own.
Yes, of course. You can email us anytime at [email protected] and we’ll be glad to serve you.
You can pay via credit/debit card or GPay/ApplePay (Stripe secure payment). If you prefer a different payment method, don’t hesitate to contact us.