The art of Advanced Web Analytics. Give yourself the chance to learn from the experts in this field everything you don’t know about your website.
In training business for many years. Delivering courses that made a difference in student’s personal and professional life. Our Alumni network is our best ambassador. and it’s not a growth “hack” it’s just passion for quality
Your website, your main asset and marketing tool. Your website is what the visitors will see before signing-up, experiencing your product or getting in love with your brand!
Analysing the behaviour of the users on your website will give you priceless insights of what you need to fix, how they see your brand and if they indeed consumed the information you wanted them to consume.
And yet, there are at least 15 vital-for-your-business topics you don’t know about your website
In this course you’ll learn:
You believe implementing analytics is enough to get your visitors valuable insights? Well, no!
In advanced analytics and in analytics in general, data sources play the most important role. We will analyse the MarTech you need to implement, how to integrate it with your CMS what is a CDP solution and if you need one.
We will go through all details to learn what you need to capture, how you will manage to do so using the CMS you have and how to trigger events in GTM for analysing:
We will go through the important dashboards you need to build, creating custom fields and presenting information in a way that will help you to get into actionable items.
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