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The art of Advanced Web Analytics. Give yourself the chance to learn from the experts in this field everything you don’t know about your website.


Angeliki Fotopoulou -Cuba Travel Vibe Virtuoso at Skydream Travel

I am still excited about what @Theo Moulos and @Effie C Bersoux taught us in the Course.

Theodore Labropoulos -Hotel Tech & Regenerative Economy Enthusiast

@Theo Moulos @Effie C Bersoux, you are amazing! The course was excellent and the examples enlightening!

Sofia Evaggelidou -Content Marketer

@Theo Moulos @Effie C Bersoux, a very interesting course, where the knowledge offered is not limited to theory, but is examined in real-time in its application
Konstantinos Geronikolopopulos

Konstantinos Geronikolopopulos -

In this course, the knowledge of the tools is combined with the strategy needed to achieve the maximum result. As usual, great work from the team at the Growth Hacking University

Petros Katsiotis -

Some things possess immeasurable value such as the valuable knowledge provided by you, @Effie C Bersoux, and @Theo Moulos.

Olga Pitsari -Co Founder & Creative Content Director at BOLDOT

Thank you for all this concise and to-the-point knowledge! Okay, I burned some brain cells at the end, but I am eager to utilize all these tools for content production

Virginia Gkeventze -Digital Marketing Manager @LoopMedia

Thank you for the comprehensive and very well-structured seminar, but also for the time you dedicated to us for questions

Antonis Pappas -Founder & CEO, Imagination Travel

The Content Marketing for AI course, opened-up a ton of new horizons

Minas Kourtis -Marketing Manager

Great work from the team at Growth Hacking University. Concise and to-the-point knowledge

Sofia Argyriadou -Web Developer & Marketing Specialist

The most directly applicable thing I have attended in AI webinars - workshops. And I have attended quite a few... well done to your amazing team.

A Trusted Education Provider

In training business for many years. Delivering courses that made a difference in student’s personal and professional life. Our Alumni network is our best ambassador. and it’s not a growth “hack” it’s just passion for quality

What can you achieve with Advanced Web Analytics?

Your website, your main asset and marketing tool. Your website is what the visitors will see before signing-up, experiencing your product or getting in love with your brand!
Analysing the behaviour of the users on your website will give you priceless insights of what you need to fix, how they see your brand and if they indeed consumed the information you wanted them to consume.
And yet, there are at least 15 vital-for-your-business topics you don’t know about your website

In this course you’ll learn:

  • What is the important information you don’t know on how visitors are behaving on your website
  • What’s your conversion funnels and how to build them
  • How to keep the information of the user before and after becoming known
  • How to check the performance of your engagement points and your menu(s)
  • How to implement everything using advanced tools like Google Tag Manager for your data collection and Mix Panel or Google Data Studio/Looker for data visualization

You believe implementing analytics is enough to get your visitors valuable insights? Well, no!

Program Details

Here’s what you will learn

Web Analytics

In advanced analytics and in analytics in general, data sources play the most important role. We will analyse the MarTech you need to implement, how to integrate it with your CMS what is a CDP solution and if you need one.

We will go through all details to learn what you need to capture, how you will manage to do so using the CMS you have and how to trigger events in GTM for analysing:

  • Performance of searches
  • Form Submissions
  • Funnels and conversion rate
  • Menu Performance
  • UX Flaws
  • User retention and compelling event users come back
  • Full consolidated user journey including the period where the user was unknown and also known afterward

We will go through the important dashboards you need to build, creating custom fields and presenting information in a way that will help you to get into actionable items.

The goals of “Web Analytics” course include:

  • Understanding Web Analytics Significance: Learn the pivotal role of Web Analytics Specialists in deciphering user data to optimize website performance. Identify key phases in a website’s lifecycle where advanced analytics are crucial for strategic decisions.
  • Mastering Analytics Tools: Acquire hands-on skills with essential web analytics tools to gather actionable insights on user behavior. Develop expertise in creating and analyzing user interaction paths, akin to effective communication sequences in sales, to enhance site engagement and conversions.
  • Lead Qualification through Analytics: Gain proficiency in identifying high-quality leads through analytics, using visitor behavior and engagement metrics. Implement strategies for segmenting and passing on valuable user data to marketing teams for targeted actions.
  • Engagement and Retention Strategies: Explore methods for using web analytics to motivate and retain site visitors through personalized content and interaction strategies. Understand the journey of converting a casual visitor into a loyal customer through targeted analytics-driven interventions.
  • Value Analysis in User Behavior: Delve into Value Analytics to understand what drives user satisfaction and loyalty. Apply analytical techniques to uncover the value propositions most appreciated by your users, enhancing your site’s value delivery.
  • Optimizing for Inbound Engagement: Learn to analyze inbound user behavior to tailor website experiences that lead to higher engagement and conversion rates. Strategize on pre-visit, during-visit, and post-visit analytics to create a seamless user journey.
  • Outbound Analytics for Targeting: Study how to use analytics for identifying and engaging with potential users outside the current user base. Focus on crafting outbound strategies based on user profiling and analytics insights.
  • Advanced Analytics for User Outreach: Master the art of developing analytics-driven outreach programs, determining when and how to adjust strategies based on real-time data. Learn to segment user data for personalized outreach efforts, optimizing the user journey from initial contact to conversion.

Your lead Instructors

With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to AI for hospitality and share with you their secrets, techniques, and most effective growth tips.

Theo Moulos

CEO at GrowthRocks

Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples on what to do in many niches and industries

Effie Bersoux

CEO at GrowthGirls

Her in depth-experience as a growth marketer includes consulting as well as building and motivating high-performance marketing teams.

Take the first step towards your new skills.

Speak with an advisor today or watch a free webinar to learn more:

Get started today.

9h Program

Remote or Physical
$ 3,500
  • up to 5 participants

9h Program

Remote or Physical
$ 4,500
  • 5 to 20 participants