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The art of nurturing


The Art of Nurturing.  We will teach you how to nurture potential customers and push them down the conversion funnel.


Angeliki Fotopoulou -Cuba Travel Vibe Virtuoso at Skydream Travel

I am still excited about what @Theo Moulos and @Effie C Bersoux taught us in the Course.

Theodore Labropoulos -Hotel Tech & Regenerative Economy Enthusiast

@Theo Moulos @Effie C Bersoux, you are amazing! The course was excellent and the examples enlightening!

Sofia Evaggelidou -Content Marketer

@Theo Moulos @Effie C Bersoux, a very interesting course, where the knowledge offered is not limited to theory, but is examined in real-time in its application
Konstantinos Geronikolopopulos

Konstantinos Geronikolopopulos -

In this course, the knowledge of the tools is combined with the strategy needed to achieve the maximum result. As usual, great work from the team at the Growth Hacking University

Petros Katsiotis -

Some things possess immeasurable value such as the valuable knowledge provided by you, @Effie C Bersoux, and @Theo Moulos.

Olga Pitsari -Co Founder & Creative Content Director at BOLDOT

Thank you for all this concise and to-the-point knowledge! Okay, I burned some brain cells at the end, but I am eager to utilize all these tools for content production

Virginia Gkeventze -Digital Marketing Manager @LoopMedia

Thank you for the comprehensive and very well-structured seminar, but also for the time you dedicated to us for questions

Antonis Pappas -Founder & CEO, Imagination Travel

The Content Marketing for AI course, opened-up a ton of new horizons

Minas Kourtis -Marketing Manager

Great work from the team at Growth Hacking University. Concise and to-the-point knowledge

Sofia Argyriadou -Web Developer & Marketing Specialist

The most directly applicable thing I have attended in AI webinars - workshops. And I have attended quite a few... well done to your amazing team.

A Trusted Education Provider

In training business for many years. Delivering courses that made a difference in student’s personal and professional life. Our Alumni network is our best ambassador. and it’s not a growth “hack” it’s just passion for quality

The are of Nurturing by GHU

What can you achieve as a Nurturing Specialist?

A successful Nurturing is following a very simple formula, definitions of stages + engagement points+ content per engagement point + measuring every conversion + planning the next activity.

In this course, you will learn

  • How to dice on your funnel’s stages based on your product and target audience.
  • How to capture the stage of each visitor.
  • How to decide what kind of content you will deliver to each stage 
  • How to judge the performance of your funnel, reasons for drop-offs, and activities you need to do.
  • How to automate activities without overwhelming potential customers with too many emails or messages.

Only 10% of your website visitors are ready to buy. For the rest 90% you have three options: To loose them, to repay them or to nurture them

Program Details

Here’s what you will learn

Art of Nurturing

Throughout this session, we will decide on the number of stages of your main funnel, how we should drive people to each stage and what kind of actions we expect the users to take on each stage. Also, we will introduce the concepts of user scoring and user segmentation.

In this session, we will go through the set of various engagement points, which one is better for your audience, product, and stage. Also, we will go through different content we can serve, copy that converts better than others, and the activities each submission should perform.

In this session, we will learn how to capture a user’s journey and activity, stop existing follow-up sequences based on user interactions, and start new ones based on user segments or scores.

The goals of the “Art of Nurturing” include:

  • Understand the stages of your sales funnel and tailor them to your specific product and target audience.
  • Capture and assess the stage of each visitor in your funnel to personalize their experience.
  • Determine the type of content suitable for each stage, ensuring relevance and engagement.
  • Evaluate the performance of your funnel, identify reasons for drop-offs, and strategize necessary activities for improvement.
  • Implement automation to streamline nurturing activities while avoiding overwhelming potential customers with excessive emails or messages.
  • Explore the concepts of user scoring and segmentation, and apply them to drive targeted actions at each stage of the funnel.

Your lead Instructors

With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to AI for hospitality and share with you their secrets, techniques, and most effective growth tips.

Theo Moulos

CEO at GrowthRocks

Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples on what to do in many niches and industries

Effie Bersoux

CEO at GrowthGirls

Her in depth-experience as a growth marketer includes consulting as well as building and motivating high-performance marketing teams.

Take the first step towards your new skills.

Speak with an advisor today or watch a free webinar to learn more:

Get started today.

9h Program

Remote or Physical
$ 3,500
  • up to 5 participants

9h Program

Remote or Physical
$ 4,500
  • 5 to 20 participants