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This course aims to provide in-depth knowledge and practical skills for successful content marketing. It covers how online content affects branding, audience reach, lead generation, and sales, highlighting content marketing as a key pillar of digital marketing.


Angeliki Fotopoulou -Cuba Travel Vibe Virtuoso at Skydream Travel

I am still excited about what @Theo Moulos and @Effie C Bersoux taught us in the Course.

Theodore Labropoulos -Hotel Tech & Regenerative Economy Enthusiast

@Theo Moulos @Effie C Bersoux, you are amazing! The course was excellent and the examples enlightening!

Sofia Evaggelidou -Content Marketer

@Theo Moulos @Effie C Bersoux, a very interesting course, where the knowledge offered is not limited to theory, but is examined in real-time in its application
Konstantinos Geronikolopopulos

Konstantinos Geronikolopopulos -

In this course, the knowledge of the tools is combined with the strategy needed to achieve the maximum result. As usual, great work from the team at the Growth Hacking University

Petros Katsiotis -

Some things possess immeasurable value such as the valuable knowledge provided by you, @Effie C Bersoux, and @Theo Moulos.

Olga Pitsari -Co Founder & Creative Content Director at BOLDOT

Thank you for all this concise and to-the-point knowledge! Okay, I burned some brain cells at the end, but I am eager to utilize all these tools for content production

Virginia Gkeventze -Digital Marketing Manager @LoopMedia

Thank you for the comprehensive and very well-structured seminar, but also for the time you dedicated to us for questions

Antonis Pappas -Founder & CEO, Imagination Travel

The Content Marketing for AI course, opened-up a ton of new horizons

Minas Kourtis -Marketing Manager

Great work from the team at Growth Hacking University. Concise and to-the-point knowledge

Sofia Argyriadou -Web Developer & Marketing Specialist

The most directly applicable thing I have attended in AI webinars - workshops. And I have attended quite a few... well done to your amazing team.

A Trusted Education Provider

In training business for many years. Delivering courses that made a difference in student’s personal and professional life. Our Alumni network is our best ambassador. and it’s not a growth “hack” it’s just passion for quality

What can you achieve as a content marketer in your company or as a freelancer?

The “Content Marketing” course is designed to cater to a diverse group of professionals, each with their unique needs and aspirations in the field of content marketing. Here’s how the course is tailored to different audiences:

  1. For Content Editors Seeking to Enhance Content Performance:

    This course is ideal for content editors who want to elevate the effectiveness of their content. It provides advanced techniques for making content more engaging, shareable, and impactful, focusing on maximizing return on investment (ROI).

  2. For Graduates with Digital Marketing Certificates or Diplomas:

    If you have a background in digital marketing through certificates or diplomas and wish to specialize in content marketing, this course offers an in-depth exploration of content marketing strategies and techniques. It builds upon your existing knowledge and focuses on specialized skills in content creation and distribution.

  3. For Journalists Interested in Content Marketing:

    Journalists looking to transition into or incorporate content marketing into their skillset will find this course beneficial. It covers how journalistic skills can be adapted for content marketing, including storytelling, audience engagement, and leveraging various media formats.

  4. For Startup Entrepreneurs Wanting to Create Content for Their Products:

    Startup founders or team members will learn how to craft compelling content that highlights their products’ unique features and benefits. The course emphasizes content strategies that build brand awareness and customer loyalty in a competitive market.

  5. For Marketers Aiming to Become Content Specialists:
    Marketers who aspire to specialize in content marketing will gain comprehensive knowledge and practical skills from this course. It covers all aspects of content marketing, from strategy development to content creation, SEO, analytics, and integrating the latest trends and technologies.

"Traditional marketing talks at people. Content marketing talks with them." -

Program Details
(What's in the box :-))

Here’s what's included

4 x Live Sessions (8 hours)

  • Overview of the Course: Outline the course structure, objectives, and expectations.
  • Introduction to Content Marketing: Discuss the significance of content marketing in the modern digital landscape.
  • Understanding the Course Platform: Guide participants on how to navigate the course materials and assignments.
  • Ice-Breaker Activity: Engage participants in an introductory activity to build rapport and set a collaborative tone for the course.
  • Q&A Session: Address any initial questions or concerns from participants.
  • Review of Key Concepts: Recap important topics covered so far such as “Crafting The Right Personas” and “Crafting an Effective Plan”.
  • Deep Dive into Selected Topics: Focus on specific areas like “Becoming a Message Magnet” and “Building Ambassadors/Advocates”.
  • Interactive Exercises: Engage participants in practical exercises or case studies to apply the concepts learned.
  • Feedback and Discussion: Encourage participants to share their experiences and insights, fostering peer learning. Discussing important elements participants need to remember.
  • Preview of Upcoming Modules: Brief overview of the next set of modules, setting expectations for the coming weeks.
  • Advanced Content Marketing Strategies: Diving into complex topics such as “Leveraging Content” and “Triggering Interest”.
  • Hands-On Workshop: Conduct a workshop where participants work on creating or refining their content marketing plans.
  • Group Discussion and Networking: Facilitate discussions for participants to share ideas and network.
  • Q&A and Support: Address specific questions and provide additional support and guidance.
  • Course Recap: Summarizing the key learnings from the entire course.
  • Feedback and Reflection: Collecting feedback on the course and encourage participants to reflect on their learning journey.
  • Guidance for Continued Learning: Offering resources and tips for continued learning and professional development in content marketing.
  • Closing Remarks and Certification: Concluding the course with closing remarks and information about certification and next steps.


12 x Recorded Sessions
(5 hours)

1.Introduction to Content Marketing

3.Using Data to Create Original, Engaging Content

This Lesson covers various strategies for using data in content creation.

5.Creating Meaningful Conversations

6.Ensuring relationship conversion through content

7.Crafting The Right Personas

This Lesson provides a detailed and practical approach to creating and utilizing personas in content marketing and content management, emphasizing the need for detailed, actionable data that goes beyond basic demographics.

9.Building Ambassadors / Advocates

11.Managing content deployment to maximize engagement (aka Content Distribution)

What else is included

An educational process that focuses in the student making sure you will get applicable knowledge

A decicated slack channel

Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors

Extended course availability

No fixed start dates. Begin your learning journey whenever it fits into your life

Templates, Code, checklists

Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors

A Certification that matters

After completing the course and passing the exams, receive your certificate as a testament to your achievement

By the end of this course, you will have a solid foundation in content marketing, equipped with the knowledge and skills to create effective, engaging, and results-driven content strategies.

In more detail:

  • You will gain hands-on experience and practical knowledge in content marketing, understanding its core principles and applications in various contexts.
  • You will learn about different frameworks and methodologies that will help catapult your content to new heights. This includes strategies for content creation, distribution, and analysis to maximize impact.
  • You will learn how to produce content from scratch to finish, covering all stages of content creation including planning, research, writing, editing, publishing, and promotion.
  • Develop skills to create a comprehensive content strategy that aligns with business goals and audience needs. Learn to conduct audience research, set SMART goals, and choose the right channels for distribution.
  • Understand the fundamentals of SEO and how to optimize content to increase visibility and reach on search engines. Learn about keyword research, SEO writing, and on-page optimization.
  • Gain expertise in measuring and analyzing the performance of your content. Learn to use analytics tools to track engagement, reach, conversion, and ROI to continually refine your content strategy.
  • Explore the integration of visual content and multimedia elements like images, videos, and infographics to enhance engagement and message delivery.
  • Stay updated with the latest trends and innovations in content marketing. Learn about new tools, platforms, and techniques that are shaping the future of content marketing.
Content Marketing Machine by Growth Hacking University and GrowthRocks

Your lead Instructors

With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to AI for hospitality and share with you their secrets, techniques, and most effective growth tips.

Theo Moulos

CEO at GrowthRocks

Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples on what to do in many niches and industries

Effie Bersoux

CEO at GrowthGirls

Her in depth-experience as a growth marketer includes consulting as well as building and motivating high-performance marketing teams.

Take the first step towards your new skills.

Speak with an advisor today or watch a free webinar to learn more:

Get started today.

10 weeks duration

Blended / Hybrid Online Program
$ 850 per participant
  • 4 x Live sessions
    (8 hours) at $470
  • 12 x recorded sessions
    (5 hours) at $380

FYI: The online alone costs $380. You can buy that here if you don’t like the blended option