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Email Marketing


Elevate Your Email Marketing Skills! Our comprehensive course guides you through crafting engaging emails, managing subscribers, and legal compliance. Learn to bypass spam filters, measure campaign success, and explore advanced tactics like growth hacking. Start your journey to email mastery today!


Angeliki Fotopoulou -Cuba Travel Vibe Virtuoso at Skydream Travel

I am still excited about what @Theo Moulos and @Effie C Bersoux taught us in the Course.

Theodore Labropoulos -Hotel Tech & Regenerative Economy Enthusiast

@Theo Moulos @Effie C Bersoux, you are amazing! The course was excellent and the examples enlightening!

Sofia Evaggelidou -Content Marketer

@Theo Moulos @Effie C Bersoux, a very interesting course, where the knowledge offered is not limited to theory, but is examined in real-time in its application
Konstantinos Geronikolopopulos

Konstantinos Geronikolopopulos -

In this course, the knowledge of the tools is combined with the strategy needed to achieve the maximum result. As usual, great work from the team at the Growth Hacking University

Petros Katsiotis -

Some things possess immeasurable value such as the valuable knowledge provided by you, @Effie C Bersoux, and @Theo Moulos.

Olga Pitsari -Co Founder & Creative Content Director at BOLDOT

Thank you for all this concise and to-the-point knowledge! Okay, I burned some brain cells at the end, but I am eager to utilize all these tools for content production

Virginia Gkeventze -Digital Marketing Manager @LoopMedia

Thank you for the comprehensive and very well-structured seminar, but also for the time you dedicated to us for questions

Antonis Pappas -Founder & CEO, Imagination Travel

The Content Marketing for AI course, opened-up a ton of new horizons

Minas Kourtis -Marketing Manager

Great work from the team at Growth Hacking University. Concise and to-the-point knowledge

Sofia Argyriadou -Web Developer & Marketing Specialist

The most directly applicable thing I have attended in AI webinars - workshops. And I have attended quite a few... well done to your amazing team.

A Trusted Education Provider

In training business for many years. Delivering courses that made a difference in student’s personal and professional life. Our Alumni network is our best ambassador. and it’s not a growth “hack” it’s just passion for quality

What can you achieve as an email marketer in your company or as a freelancer?

The “Email Marketing” program is carefully crafted to cater to a wide audience aiming to excel in email marketing strategies. Designed for various expertise levels, the curriculum aims to meet individual objectives in mastering effective email communication. Each section of the “Email Marketing” program is infused with the latest trends, practical examples, and strategies gleaned from the comprehensive analysis of email marketing’s role in today’s digital domain, ensuring a holistic and forward-thinking education for aspiring email marketers. ​Here’s how the program serves different participants:

  1. For Marketers Focused on Maximizing ROI: Tailored for those dedicated to enhancing their marketing effectiveness and ROI, this segment of the program covers strategies for optimizing email campaigns, focusing on data-driven decisions and the importance of continuous optimization.
  2. For Marketing Professionals Advancing in Email Marketing: Marketing veterans looking to deepen their expertise in email marketing will find this program enriching. It extends beyond basic knowledge, offering advanced insights into email personalization, segmentation, and automation, leveraging these for impactful customer engagement.
  3. For Entrepreneurs Integrating Email Marketing into Their Strategy: Entrepreneurs will learn to weave email marketing into their business frameworks effectively. The program highlights practical approaches for crafting persuasive emails, managing subscriber lists, and employing email analytics for strategic decisions.
  4. For Content Creators Becoming Email Marketers: Content creators transitioning to email marketing roles will discover methods to adapt their storytelling and content creation skills to email formats. The focus is on engaging narratives, audience analysis, and technology use to maximize campaign performances.
  5. For Marketers Developing ROI-Driven Email Strategies: This segment is dedicated to marketers aiming to devise and implement email strategies with a strong focus on ROI. Participants will gain a thorough understanding of email marketing tools, analytics, and strategies to stay ahead in the ever-evolving digital marketing landscape.

Email marketing is not just about sending messages; it’s about building relationships, understanding your audience, and delivering value.

Program Details
(What's in the box :-))

Here’s what's included

4 x Live Sessions
(8 hours)

  • Overview of the Course: Begin your email marketing adventure! We’ll outline our journey from basics to advanced strategies, setting clear goals for your transformation into an email marketing pro.
  • Introduction to Email Marketing: Uncover the power of email marketing in today’s digital world. Understand its critical role in personalization, engagement, and driving success for businesses.
  • Course Navigation Made Easy: Get a walkthrough of our course platform. Learn how to easily access materials, submit assignments, and utilize resources to enrich your learning.
  • Ice-Breaker: Building Our Community: Participate in a fun activity to connect with peers, fostering a collaborative and supportive learning atmosphere.
  • Q&A Session: Wrap up with a Q&A session, ensuring you’re ready and equipped to dive deeper into the world of email marketing.

Enhancing Campaigns with Email Analytics:

  • Master the art of configuring email tracking pixels to optimize your campaigns and gain deep insights into user behavior.

Navigating Data Privacy in Email Marketing:

  • Learn to manage email tracking within the frameworks of Data Privacy Laws (GDPR, CCPA) using tools like Google’s Tag Manager, ensuring your email marketing practices are both effective and compliant.

This session equips you with the strategies and practical steps to build evidence-led, highly effective email marketing campaigns that resonate with your audience and drive results.

From Concept to Campaign: Crafting Your Email Marketing Strategy:

  • Dive into the process of developing an email campaign from the ground up, focusing on creating a compelling value proposition. Learn to construct a “message validation machine” that ensures your emails resonate with your audience.

Step 1: Insight Gathering and Value Proposition Refinement:

  • Utilize existing research and team insights to sharpen your value propositions. Organize assumptions and validate facts for each audience segment, aligning closely with your business goals.

Step 2: Channel and Persona Selection for Targeted Messaging:

  • Choose the right email marketing segments for your refined personas and value propositions, crafting elevator pitches and language that speaks directly to their needs.

Step 3: Message Development Based on Audience Needs:

  • Develop diverse email messages tailored to specific use cases, pain points, and product features, ensuring relevance and engagement.

Step 4: Testing and Optimization Through Landing Page Funnels:

  • Employ quantitative testing of your email messages via landing page funnels. Explore various factors like channel suitability, testing methods, and the necessary assets for precise message evaluation, acknowledging the potential for pricing variability based on these variables.
  • Email Marketing Mastery Recap:

    • A comprehensive review of the essential lessons, strategies, and insights gained throughout the email marketing course.

    Reflecting on Our Journey:

    • An opportunity for participants to provide feedback on the course, fostering a reflective discussion on the learning experience and growth achieved.

    Pathways for Ongoing Growth:

    • Presenting a curated list of resources, tools, and actionable tips to continue advancing in email marketing, ensuring sustained professional development.

    Celebrating Your Achievement:

    • Ending the course on a high note with final thoughts, details on obtaining your certification in email marketing, and guidance on next steps to apply your newfound knowledge effectively.


11 x Recorded Sessions (~7 hours)

Email Marketing – 01 – Definitions - Growth hacking university

Email Marketing – 01 – Definitions

Email Marketing – 02 – Email Anatomy - Growth Hacking University

Email Marketing – 02 – Email Anatomy

Email Marketing – 03 – Opt-in and opt-out - Growth Hacking University

Email Marketing – 03 – Opt-in and opt-out

Email Marketing – Spam Filters - A course by Growth Hacking University and GrowthRocks

Email Marketing – Spam Filters

This lesson is a comprehensive guide on understanding and navigating spam filters in the context of email marketing, emphasizing both the technical and content-based aspects of avoiding emails being marked as spam.

Email Marketing – Email Legality - Marketing - A course by Growth Hacking University and GrowthRocks

Email Marketing – Email Legality

This lesson underscores the significance of legal compliance, ethical marketing practices, and maintaining a positive brand reputation in email marketing. It provides practical advice on navigating the complexities of email legality, emphasising consent, and exploring alternative marketing strategies to reach potential customers without violating privacy laws or damaging brand perception.

email marketing - list building lesson - Growth hacking University

Email Marketing – 05 – List Building

Email Marketing - 06 - Email Metrics - Growth Hacking University

Email Marketing – 06 – Email Metrics

Email Marketing – 07 – Email Operations - A course from Growth Hacking University and Growthrocks

Email Marketing – 07 – Email Operations

Email Marketing – 08 – Email Hacks - A course from Growth Hacking University and Growthrocks

Email Marketing – 08 – Email Hacks

Email Marketing – 09 – Marketing Automation - A course from Growth Hacking University and Growthrocks

Email Marketing – 09 – Marketing Automation

Email Deliverability – Technical Workshop - Growth hacking university

Email Deliverability – Technical Workshop

This lesson (which is not a real lesson but some round table discussion) is designed to educate participants on the technical setup necessary for effective email marketing, with a specific focus on email deliverability tools and best practices.

What else is included

An educational process that focuses in the student making sure you will get applicable knowledge

A decicated slack channel

Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors

Extended course availability

No fixed start dates. Begin your learning journey whenever it fits into your life

Templates, Code, checklists

Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors

A Certification that matters

After completing the course and passing the exams, receive your certificate as a testament to your achievement

Upon completion of the Email Marketing Mastery program, you’ll be equipped with an advanced understanding and practical skills to excel in the field of email marketing. This program empowers you to craft compelling email campaigns that resonate with your audience, navigate the complexities of email regulations, and achieve significant engagement and conversion rates. You will master the art of creating personalized content, segmenting your audience for targeted messaging, and analyzing data to refine your strategies continually.

In more detail:

Master Email Marketing Techniques: Learn how to engage your audience through personalized, relevant content, mastering the balance between informative and promotional messaging for optimal impact.

Automate and Optimize Email Campaigns: Discover how to use automation tools to schedule and send emails efficiently, optimizing every campaign based on data-driven insights to increase open rates and conversions.

Hands-On Practice with Real Campaigns: Gain practical experience by designing, implementing, and analyzing your own email marketing campaigns, learning from both successes and areas for improvement.

Immediate Application of Strategies: Equip yourself with both the theoretical frameworks and practical tools needed to implement effective email marketing strategies immediately in your professional endeavors.

Leverage Real-World Insights: Access a wealth of real-world examples, case studies, and templates that demonstrate successful email marketing practices and provide inspiration for your own campaigns.

Incorporate Actionable Tips and Tactics: Enhance your email marketing efforts with actionable advice and strategies proven to increase engagement, loyalty, and conversions, directly impacting your marketing objectives.

Your lead Instructors

With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to AI for hospitality and share with you their secrets, techniques, and most effective growth tips.

Theo Moulos

CEO at GrowthRocks

Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples on what to do in many niches and industries

Effie Bersoux

CEO at GrowthGirls

Her in depth-experience as a growth marketer includes consulting as well as building and motivating high-performance marketing teams.

Take the first step towards your new skills.

Speak with an advisor today or watch a free webinar to learn more:

Get started today.

10 weeks duration

Blended / Hybrid Online Program
$ 770 per participant
  • 4 x Live sessions (8 hours) at $450
  • 11 x recorded sessions (5 hours) at $320

FYI: The online alone costs $320. You can buy that here if you don’t like the blended option