A blended / hybrid course to build your better you!
A program created by specialized partners for tomorrow's Marketing Professionals
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Learn at Your Own Speed, On Your Own Terms but ... not alone
We experience the growth problems you face and we know how difficult it is to gain real, deep knowledge full of best-practices and real-life examples.
Learn from Marketers in the field
Get templates, plugins, code and more
Get valuable, honest feedback
Go at your own pace
Learning designed to fit your needs
No more generic knowledge you could find by googling or asking chatgpt
Blended & coherent
A syllabus made by the same team. You will see live the same people who created the recording.
Ask Anytime
Access course materials online, available 24/7. Use your dedicated WhatsApp channel to ask your professors
Get Certified
After completing the course and passing the exams, receive your certificate as a testament to your achievement
A holistic course on Digital Marketing
You will learn how to run a holistic digital marketing strategy and why digital marketing is a cornerstone to growing your business. Also we we analyse the evolution of digital marketing
We will analyse the different types of emails, drop, automation, newsletters sequences, but also we will give clear instuctions of how to create emails that convert and the trends of the email in general.
Unlock the secrets of Performance Marketing with our comprehensive course. Dive into Google Ads, LinkedIn, Facebook, and Quora advertising strategies, covering keywords, bid strategies, campaign creation, and more in this example-rich tutorial.
Embark on a comprehensive journey to social media mastery with our online courses. Elevate your strategy with real-world insights from experienced managers
You will explore foundational concepts, from technical SEO, on-page SEO, and Rich Snippets to off-site strategies like link building, the course delves into keyword research, on-page optimization, and the latest SEO trends.
This course aims to provide in-depth knowledge and practical skills for successful content marketing. It covers how online content affects branding, audience reach, lead generation, and sales.
EMAIL MARKETING
Here’s what's included
1 x Live Sessions (2 hours)
- Overview of the Course: Begin your email marketing adventure! We’ll outline our journey from basics to advanced strategies, setting clear goals for your transformation into an email marketing pro.
- Introduction to Email Marketing: Uncover the power of email marketing in today’s digital world. Understand its critical role in personalization, engagement, and driving success for businesses.
- Course Navigation Made Easy: Get a walkthrough of our course platform. Learn how to easily access materials, submit assignments, and utilize resources to enrich your learning.
- Ice-Breaker: Building Our Community: Participate in a fun activity to connect with peers, fostering a collaborative and supportive learning atmosphere.
- Q&A Session: Wrap up with a Q&A session, ensuring you’re ready and equipped to dive deeper into the world of email marketing.
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11 x Recorded Sessions (~7 hours)
Email Marketing – 02 – Email Anatomy
Email Marketing – 03 – Opt-in and opt-out
Email Marketing – Spam Filters
This lesson is a comprehensive guide on understanding and navigating spam filters in the context of email marketing, emphasizing both the technical and content-based aspects of avoiding emails being marked as spam.
Email Marketing – Email Legality
This lesson underscores the significance of legal compliance, ethical marketing practices, and maintaining a positive brand reputation in email marketing. It provides practical advice on navigating the complexities of email legality, emphasising consent, and exploring alternative marketing strategies to reach potential customers without violating privacy laws or damaging brand perception.
Email Marketing – 05 – List Building
Email Marketing – 06 – Email Metrics
Email Marketing – 07 – Email Operations
Email Marketing – 08 – Email Hacks
Email Marketing – 09 – Marketing Automation
Email Deliverability – Technical Workshop
This lesson (which is not a real lesson but some round table discussion) is designed to educate participants on the technical setup necessary for effective email marketing, with a specific focus on email deliverability tools and best practices.
PERFORMANCE MARKETING / ADVERTISING
Here’s what's included
1 x Live Sessions (2 hours)
- Overview of the Course: Outline the course structure, objectives, and expectations.
- Introduction to Perfomance Marketing: Discuss the significance of performance marketing in the modern digital landscape.
- Understanding the Course Platform: Guide participants on how to navigate the course materials and assignments.
- Ice-Breaker Activity: Engage participants in an introductory activity to build rapport and set a collaborative tone for the course.
- Q&A Session: Address any initial questions or concerns from participants.
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11 x Recorded Sessions (5 hours)
Performance Marketing – Introduction
Google Ads • 01 • Targeting
A course acked with practical examples and detailed explanations, making it a valuable resource for understanding audience targeting in Google Ads
Google Ads • 02 • Campaign Types
You will make a deep dive at the various types of campaigns available in Google Ads and how to effectively structure and optimize them
Google Ads • 03 • Ads Structure
Google Ads • 04 • Ad Extensions
Google Ads • 05 • Keywords Research
Google Ads • 06 • Bid Strategies
Google Ads • 07 • Creating a campaign
Linkedin Ads
Facebook Ads
Quora Ads
SOCIAL MEDIA MARKETING
Here’s what's included
1 x Live Sessions (2 hours)
- Overview of the Course: Outline the course structure, objectives, and expectations.
- Introduction to Social Media Marketing: Discuss the significance of Social Media marketing in the modern digital landscape.
- Understanding the Course Platform: Guide participants on how to navigate the course materials and assignments.
- Ice-Breaker Activity: Engage participants in an introductory activity to build rapport and set a collaborative tone for the course.
- Q&A Session: Address any initial questions or concerns from participants.
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9 x Recorded Sessions
(5 hours)
01 – Defining our Target audience
02 – Setting Goals
03 – Monitoring and Researching
04 – Selecting the Social media to use
05 – Selecting what to post
06 – Using Hashtags
07 – Trends & Crisis management on SM
08 – Creating a Content Calendar
09 – Common challenges
SEARCH ENGINE OPTIMIZATION
Here’s what's included
1 x Live Sessions (2 hours)
- Overview of the Course: Outline the course structure, objectives, and expectations.
- Introduction to Search Engine Optimization: Discuss the significance of content in SEO and the way to structure an SEO Journey.
- Understanding the Course Platform: Guide participants on how to navigate the course materials and assignments.
- Ice-Breaker Activity: Engage participants in an introductory activity to build rapport and set a collaborative tone for the course.
- Q&A Session: Address any initial questions or concerns from participants.
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29 x Recorded Sessions (~10 hours)
Search Engine Optimization (SEO) • 01 • Definitions
Search Engine Optimization (SEO) • 02 • Rich Snippets
You will nail the strategy of occupying as much space as possible on search engine results pages and increasing you E.A.T by using Rich Snippets
How SEO Works • 01 • Introduction
This lesson introduces the four major components of SEO: keyword research, on-page optimization, on-site optimization, and off-site optimization
How SEO Works • 02 • Keyword Research
How SEO Works • 02 • Keyword Research – The 5Ws Framework
This lesson delves into the intricacies of keyword research within the realm of Search Engine Optimization (SEO), utilizing a unique 5Ws framework. Aimed at enhancing the understanding and effectiveness of keyword clustering, the lesson provides valuable insights for anyone looking to optimize their online content for search engines.
How SEO Works • 02 • Keyword Research – Why we need the 5Ws Framework
This lesson builds upon the foundational concepts of keyword research in SEO, focusing specifically on the necessity and application of the 5Ws Framework. It is designed for individuals looking to refine their SEO strategies through a structured approach to keyword research.
How SEO Works • 02 • Keyword Research – Finding the Focus Keywords
This lesson advances the series on SEO keyword research by honing in on how to identify and select focus keywords. After discussing the concept of keyword clusters in previous sessions, this segment is pivotal for those looking to strategically pinpoint keywords that will significantly impact their SEO efforts.
How SEO works • 03 • on-page SEO
How SEO works • 04 • on-site SEO
You will learn to define the structure of your website, the content and pages you need to have in order to have chances for ranking
How SEO Works • 05 • off-site SEO
You will learn all the strategies and processes involved in off-site SEO, particularly link building.
SEO – Content & Link Building (Best Practices) • 01 • Introduction
SEO – Content & Link Building (Best Practices) • 02 • The Best Channel for Organic Content Traffic
SEO – Content & Link Building (Best Practices) • 03 • Page Ranking Formula
SEO – Content & Link Building (Best Practices) • 04 • On-page SEO
SEO – Content & Link Building (Best Practices) • 04 • On-page SEO – Dofollow vs Nofollow
SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Black Hat Techniques
SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – White Hat Techniques
SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Link Exchange The ABC Way
SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Link Exchange through Guest Blogging
SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Guest Blogging Finding Suitable Domains
SEO – Content & Link Building (Best Practices) • 05 • Off-page SEO – Guest Blogging Reaching out to Domains
SEO – Content & Link Building (Best Practices) • 06 • Content Easy Wins
SEO – Content & Link Building (Best Practices) • 07 • Just an Algorithm
SEO – Content & Link Building (Best Practices) • 08 • What Should Your Content be About
SEO – Content & Link Building (Best Practices) • 09 • A Content Strategy Comparison – Hubspot vs Salesforce CRM
SEO – Content & Link Building (Best Practices) • 10 • SEO in Silos
SEO – Content & Link Building (Best Practices) • 11 • Resources, Tools & Outro
Search Engine Optimization (SEO) • Surround Sound SEO
You will learn the one advanced strategy aimed at maximizing online presence across various platforms and search results. We will introduce you to the benefits of building a micro-monopoly
Search Engine Optimization (SEO) • Top 10 Trends
This lesson provides an in-depth look at the latest trends in SEO. Follow and implement those trends to get the maximum out of your SEO until google's next update
CONTENT MARKETING
Here’s what's included
1 x Live Sessions (2 hours)
- Overview of the Course: Outline the course structure, objectives, and expectations.
- Introduction to Content Marketing: Discuss the significance of content marketing in the modern digital landscape.
- Understanding the Course Platform: Guide participants on how to navigate the course materials and assignments.
- Ice-Breaker Activity: Engage participants in an introductory activity to build rapport and set a collaborative tone for the course.
- Q&A Session: Address any initial questions or concerns from participants.
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12 x Recorded Sessions
(5 hours)
1.Introduction to Content Marketing
2.Crafting an Effective Plan
3.Using Data to Create Original, Engaging Content
4.Creating Persona-Driven Content
5.Creating Meaningful Conversations
6.Ensuring relationship conversion through content
7.Crafting The Right Personas
8.Leveraging Content
9.Building Ambassadors / Advocates
10.Triggering Interest
11.Managing content deployment to maximize engagement (aka Content Distribution)
12.Becoming a message magnet
Your lead Instructors
With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to AI for hospitality and share with you their secrets, techniques, and most effective growth tips.
Theo Moulos
CEO at GrowthRocks
Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples on what to do in many niches and industries
Effie Bersoux
CEO at GrowthGirls
Her in depth-experience as a growth marketer includes consulting as well as building and motivating high-performance marketing teams.
Empower Your Entrepreneurial Journey with Expert Guidance.
It’s not just about learning, it’s about transforming your ideas into reality. This makes it an essential part of your career growth.
Cultivate a High-Value Mindset: Master the art of delivering exceptional value.
Learn from Industry Veterans: Gain insights from professionals with a track record of success.
Exclusive Processes & Strategies: Discover innovative techniques that set you apart.
Long-Lasting Resources: Access materials that will guide your growth for years.
Unleash Your Potential: Step into your power with guidance from seasoned educators.
Battle-tested Educators
What else is included
An educational process that focuses in the student making sure you will get applicable knowledge
A decicated slack channel
Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors
Extended course availability
No fixed start dates. Begin your learning journey whenever it fits into your life
Templates, Code, checklists
Access course materials online, available 24/7. Use your dedicated slack channel to ask your professors
A Certification that matters
After completing the course and passing the exams, receive your certificate as a testament to your achievement
Trained and loved by
Digital Agencies | Marketers | Technicians | Developers | Freelancers
Angeliki Fotopoulou -Cuba Travel Vibe Virtuoso at Skydream Travel
I am still excited about what @Theo Moulos and @Effie C Bersoux taught us in the Course.
Theodore Labropoulos -Hotel Tech & Regenerative Economy Enthusiast
@Theo Moulos @Effie C Bersoux, you are amazing! The course was excellent and the examples enlightening!
Angela Tzifa -
Excellent course. It gives us the tools and the insight information for their use and exploitation with examples and applications. I am interested both from a personal and professional perspective in the developments in the field, and this specific course provides exactly the information I need at this time. I note as particularly positive that with the material given to us, we have the opportunity to explore later the applications and the possibilities they offer, and to choose those that are useful to us. I would be happy to attend the same course in a year from now to see the developments that you will have incorporated! 🙂
Sofia Evaggelidou -Content Marketer
@Theo Moulos @Effie C Bersoux, a very interesting course, where the knowledge offered is not limited to theory, but is examined in real-time in its application
Konstantinos Geronikolopopulos -
In this course, the knowledge of the tools is combined with the strategy needed to achieve the maximum result. As usual, great work from the team at the Growth Hacking University
Petros Katsiotis -
Some things possess immeasurable value such as the valuable knowledge provided by you, @Effie C Bersoux, and @Theo Moulos.
Olga Pitsari -Co Founder & Creative Content Director at BOLDOT
Thank you for all this concise and to-the-point knowledge! Okay, I burned some brain cells at the end, but I am eager to utilize all these tools for content production
Virginia Gkeventze -Digital Marketing Manager @LoopMedia
Thank you for the comprehensive and very well-structured seminar, but also for the time you dedicated to us for questions
Antonis Pappas -Founder & CEO, Imagination Travel
The Content Marketing for AI course, opened-up a ton of new horizons
Minas Kourtis -Marketing Manager
Great work from the team at Growth Hacking University. Concise and to-the-point knowledge
Saeed al-sharbati -Founder & Growth Marketing Manager
Theodore Moulos it was a great honor being your student. Thank you for all the support and knowledge
Sofia Argyriadou -Web Developer & Marketing Specialist
The most directly applicable thing I have attended in AI webinars - workshops. And I have attended quite a few... well done to your amazing team.
Stavros Zakkas -Digital Marketing Consultant
GHU was an inspiration and guidance in the growth hacking realm. Theodoros’ contribution to untangling the fuzzy technical marketing aspect and today's marketing stack has been instrumental for me. His teaching and interest in passing hands-on knowledge and experience were exemplary, stellar, and far above my highest expectations. Undoubtedly, he is a true Growth Marketing Guru and professional development booster! I’m thankful for the mind-blowing experience and all the priceless marketing sources and assets that he shared.
Georgia Kokkinou -Co-Founder & Digital Content Creator at Red Owl
If you are looking to discover the basics of SEO and beyond, this course provides you with a great opportunity. Comprehensive, full of real-life case studies and highly engaging. Thank you, Theo, for all the practical tips you shared with us
vicky ghionis -Co-Founder & Digital Content Creator at Red Owl
The course was a real eye opener into the world of SEO. It gave me valuable insights into how on- and off-page SEO works and what to look out for when creating SEO-friendly content. The instructors are very knowledgeable and they are keen to share this knowledge and help you grow as a professional.
Alexandros Sklepas -Full Stack Developer / SEO Expert
Courses Cover a wide area of topics and are a great kickstart for both experienced people and newcomers in the fields
Dimitra Balafoutis -Marketing Manager
A great learning experience… The instructors are very knowledgeable and they present the content in an engaging way. I highly recommend this course.
Dimitris Chatzigiannopoulos -Senior Marketer
Working in the Marketing and Sales fields in the digital age, makes staying up to date with the most recent developments and tools, necessary for achieving success in my professional pursuits. The course gave me the unique opportunity to have an inside look on the best practices used by the top professionals in the industry. The structure of the course perfectly balances the theoretical with the practical aspects of the subject and the instructors were always more than willing to answer questions, provide information and inside tips on how to be on top of the Digital Marketing game.
Konstantinos Pavlidis -Web Designer & Developer
It was one of the most important lessons I have ever attended. It would be very useful for any marketer / designer / developer who wants to go one step further.
Venia Spentza -Digital Marketing Manager
At last a marketing course that doesn’t cover only the theoretical parts. Instructors with solid experience in SEO and extreme patience for all of our questions, engaging courses, and examples of real-time cases! If you want to “see” SEO from a more professional side this is your course.
Eleni Petsa -Content Marketer
You helped me to broaden my professional horizons, to resolve questions about my business's business model, and at the same time to implement automations more intensely in my work. Theodore, through real case studies, showed us in practice how to solve problems that may arise and how to overcome them, through smart solutions that I didn't even know existed.
Olga Patsi -Marketing and Sales Country Director
I feel very lucky to study in Growth Hacking University with Theodoros Moulos. It was an amazing experience!
Yiannis Papageorgiou -Entrepreneur
Το μάθημα καλύπτει από τις βασικές αρχές του μάρκετινγκ έως το απαραίτητο θεωρητικό υπόβαθρο για τη χάραξη στρατηγικής. Το μεγάλο συν είναι, η τεχνική εκπαίδευση στα βασικά εργαλεία, πάνω σε πραγματικό case, και τα πολλά business insights που μοιράζετε ο Θοδωρής στην τάξη.
Theoni Dimitrakopoulou -Economist with Master degree in Digital Marketing
An amazing experience with great feedback! Theo is the perfect public speaker! :tada:
Eftychia Daskalopoulou -Digital Marketing Manager
Νιώθω πολύ τυχερή που κατάφερα και παρακολούθησα αυτό το Academy. O Θοδωρής Μουλός μας κινητοποίησε & μας ενέπνευσε να δούμε τη «δουλειά» αυτή από άλλη οπτική γωνία και τα κατάφερε. Σε ευχαριστούμε πολύ για όλα!
Marina Koutsoumpa -Journalist
Apart from Apple, Theo makes you think different! I just didn't know the things I need to know... until now. Many thanks for the amazing journey.
Konstantinos Choutos -Digital Marketing Strategy
Growth Hacking Academy's course is an absolutely mind-blowing experience, highlighting the strong connection between marketing and technology nowadays & getting across countless growth marketing strategies.
Charoula lada -Marketing Manager
I feel excited of attending GROWTH HACKING ACADEMY course. The evolution of marketing. Every session was an apocalypse for the new era of growth automated digital sales and even more. Innovative, Strategic, Inspiring, Creative, Genius. It was the ideal course to diversify me against all common digital paid tactics with budget constraints. Thodoris Moulos, thank you of sharing generously your knowledge with me
Argyris Skouloudis -Founder & CEO at Alumni Reach
This course is an excellent opportunity to learn all about growth marketing and the hacks you can employ. Ideal for startup founders who are about to embark on their journey. Theo is doing a great job and can help you see the whole picture of growing your business.
Katerina Braliou -Marketing Professional | Digital Marketing specialist
Theodoros Moulos, you are the perfect teacher. Thanks for all the inspiration and knowledge shared with us
Danai Koukou -Head of Growth & Co-founder
Theodoros thank you for the fantastic journey filled with knowledge and super tips!
Talk like them
Learn how AI can help you mimic the tone of voice of famous brands. Find out how taking inspiration from…
Exclude These Words From ChatGPT
What are the most overused words to exclude from ChatGPT to get natural and less repetitive content?
Boost Marketing with Google Ads Search Terms
Are you looking to improve your performance marketing strategy? One way to achieve this is by analyzing the search terms…
Follow our instagram stories @growthhackingacademy
We are on Instagram
ChatGpt has long been introduced into the creative process of content marketing. ✍️
Despite its ability to significantly reduce time spent on content creation and ideation, digital marketers around the industry are hesitant to take full benefit of it, as it can make the content feel repetitive, generic and less authentic to the brand’s voice.
As we know, ChatGpt’s value lies in the right prompts. Given the right instructions, it can truly become an invaluable asset for every professional willing to learn how to use it!
Here, we have identified 113 words/phrases that appear way too often in AI-generated content. When giving your prompt, simply include the phrase: ❌ "Exclude the following words/phrases from your response..." and copy-paste our suggested list of words to avoid common & overused ChatGpt responses.
You can find the list here👇
https://growthhackinguniversity.com/blog/exclude-these-words-from-chatgpt/
#chatgpt #ai #aigeneratedcontent #growthhackingacademy #openai #prompts #promptengineering #chatgptprompts #ghu
Ήξερες ότι μπορείς να έχεις κάποιον να σου θυμίζει ότι ειπώθηκε στο προηγούμενο meeting 1 ώρα πριν αρχίσει το zoom call?
#aicourse #greekmarketers
Today’s session explores the application of artificial intelligence tools within the Hospitality Industry.
@effiecbersoux @tmoulos
@digitalmarketing_hau @hellenic_american_union
#ai #course #hospitalityindustry
After months of preparation, we are thrilled to announce the launch of our Growth Hacking Accelerator in Africa, exclusively designed for pan-Zaharan startups and entrepreneurs.
#GrowthHacking #AfricanStartups #entrepreneurship
Such a wonderful cohort. Thanks @zambiainstituteofmarketingzim for hosting our digital diploma #daretogrow #growthmarketing
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