The syllabus spans various aspects of AI applications in the hospitality industry, focusing on enhancing marketing strategies through technology. It covers essential topics such as using AI for reputation management on digital platforms, optimizing Airbnb and Google listings, creating engaging and personalized guest guides, and effective blogging practices.
A concise, 6-hour program designed to introduce HR and L&D executives to the transformative potential of AI in talent management, employee development, and organizational learning
Effectively leverage micro-monopoly strategies and stay ahead in this competitive landscape. Create a powerful ecosystem that drives growth and engagement.
This course delves into the intricacies of email marketing, from crafting compelling emails to navigating the legal landscape. It emphasizes the importance of managing subscriber preferences respectfully and legally, and tackles the challenge of avoiding spam filters to ensure email deliverability. Furthermore, it provides insights into measuring campaign effectiveness and introduces advanced strategies for scaling marketing efforts and improving efficiency through automation.
This course is focusing on online advertising through various channels. It includes all tactics of advertising (like targeting and copywriting) that although are similar across platforms, they can vary significantly. It also addresses all Key Questions and theories (always on a practical level) setting Up an Advertising Strategy.
Learn about Defining your audience persona, Setting goals, Monitoring and Researching, Selecting the proper channel to use, Selecting what to post, Using Hashtags, Creating a content calendar, and creating a winning profile on social media.
This course will cover the essential concepts, terminologies, and principles together with more advanced concepts like deep technologies around building a marktech that will help you grow. It’s structured to ensure a smooth learning curve, blending theoretical knowledge with practical exercises.
This course provides an in-depth exploration of SEO. It starts by setting some foundational concepts, emphasizing the critical role of SEO in website development and sustainable growth and it moves to more advanced aspects such as Rich Snippets, technical SEO, link building, and Surround Sound SEO.
It’s about transforming of professionals into content creation “machines”. Ideal for Content editors, journalists and founders aiming to enhance the impact of their work in a more efficient manner, onboarding new marketers and get more projects/clients
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